--- title: "TIMELINE-From Time Inc to Discovery: Warner Bros sale plan puts spotlight on checkered M&A history" description: "Warner Bros Discovery is considering a potential sale due to interest from various buyers, while also moving forward with a split into two companies. The timeline highlights significant events in Warn" type: "news" locale: "en" url: "https://longbridge.com/en/news/262077376.md" published_at: "2025-10-21T13:35:52.000Z" --- # TIMELINE-From Time Inc to Discovery: Warner Bros sale plan puts spotlight on checkered M&A history > Warner Bros Discovery is considering a potential sale due to interest from various buyers, while also moving forward with a split into two companies. The timeline highlights significant events in Warner Bros' history, including its founding in 1923, various mergers and acquisitions, and the recent merger with Discovery in 2022. The company plans to separate its streaming and studio businesses from its cable TV assets by 2025, amidst ongoing sale discussions. June 9 (Reuters) - Warner Bros Discovery (WBD.O) is considering a possible outright sale of itself due to interest from several potential buyers, it said on Tuesday, even as it moves forward with a previously announced split into two companies. Date Event 1922 Time Inc was founded by Henry Luce and Briton Hadden to house Time magazine, a weekly news publication that made world affairs accessible to the average reader. The first issue of Time magazine was published in March 1923. 1923 Warner Bros was founded by brothers Harry, Albert, Sam and Jack Warner as a film studio in Hollywood. It revolutionized cinema with the introduction of synchronized sound in films. 1969 Kinney National Company, a conglomerate that later transitioned into media, buys Warner Bros-Seven Arts and later spins off its non-media businesses. 1972 HBO is founded by Charles Dolan with backing from Time. It was the first U.S. subscription-based cable network, offering uncut, commercial-free movies and live sports, pioneering premium cable television. 1990 Time Inc merges with Warner Communications in a $14 billion deal, hailed as a “marriage of content and distribution,” creating Time Warner, then the largest media company in the world. 1996 Time Warner merges with Turner Broadcasting, gaining Cartoon Network, CNN, TNT and a vast classic film library. 2000 Time Warner merges with AOL, forming AOL Time Warner, the largest merger in history at the time, aiming to merge traditional and digital media. 2002 AOL Time Warner merger begins to unravel as AOL’s value collapses with the launch of an SEC investigation, prompted by allegations of accounting irregularities and inflated revenue reports at AOL. 2003 CEO Steve Case resigns from AOL Time Warner. 2004 Time Warner sells Warner Music to a private equity group led by Edgar Bronfman Jr. for $2.6 billion. 2009 Time Warner fully spins off Time Warner Cable, which had already been partially separated in 2007, ending its role in cable distribution. 2009 Time Warner spins off AOL. 2013 Time Warner spins off Time, its magazine division, which includes Time, People, Fortune and Sports Illustrated, marking its formal exit from publishing. 2016 AT&T announces acquisition of Time Warner for $85 billion. 2018 AT&T completes its acquisition of Time Warner after regulator’s approval, renaming it WarnerMedia. 2021 AT&T announced it would spin off WarnerMedia and merge it with Discovery Inc to create a new standalone media company. 2022 WarnerMedia and Discovery complete their merger in a $43 billion deal. 2025 Warner Bros Discovery announces it would separate into two companies — one focusing on streaming and studios businesses, while the second will house its cable TV assets. 2025 Warner Bros Discovery is weighing a potential sale amid interest from several suitors, even as it proceeds with plans to split into two companies. ### Related Stocks - [WBD.US - Warner Bros. 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