--- title: "Netflix's Co-CEO Ted Sarandos Cites Taylor Swift's Enduring Popularity To Explain Why AI Won't Replace Creativity" description: "Ted Sarandos, co-CEO of Netflix, expressed confidence that AI won't replace creativity, citing Taylor Swift's popularity as evidence. During an earnings call, he noted that AI-generated music has not " type: "news" locale: "en" url: "https://longbridge.com/en/news/262202278.md" published_at: "2025-10-22T09:26:15.000Z" --- # Netflix's Co-CEO Ted Sarandos Cites Taylor Swift's Enduring Popularity To Explain Why AI Won't Replace Creativity > Ted Sarandos, co-CEO of Netflix, expressed confidence that AI won't replace creativity, citing Taylor Swift's popularity as evidence. During an earnings call, he noted that AI-generated music has not significantly impacted established artists. Sarandos emphasized that while AI may influence user-generated content, it cannot replicate Netflix's extensive library. The company is excited about AI tools that enhance creativity. Netflix's stock has risen 62.43% over the past year, with a market cap of $527.48 billion, despite a Q3 earnings miss. **Ted Sarandos**, co-CEO of **Netflix Inc.** (NASDAQ:NFLX), said on Tuesday that the company isn't worried about competing with AI-generated content for viewers' attention. *Check out the current price of NFLX stock here.* ## Taylor Swift Example Illustrates AI’s Limited Impact According to Business Insider, Ted Sarandos compared the situation to the music industry, where established artists like **Taylor Swift** remain dominant despite the rise of AI-generated alternatives. "If music is a leading indicator of all this — AI-generated music has been around for a long time, and there’s a lot of it, and it’s a pretty small part of total listening," the global streaming giant's executive said during Tuesday's earnings call. "Established artists like Taylor Swift remain more popular than ever." ## AI Video Tools Pose Questions For User Content Sarandos and co-CEO **Greg Peters** responded to questions about **OpenAI**'s **Sora 2** and **Meta Platforms Inc.** (NASDAQ:META) AI video tools during Tuesday's earnings call. OpenAI, a leading generative AI company, is also reportedly backing the AI-animated film Critterz, which has a budget under $30 million and a nine-month production timeline. Sarandos further noted that while AI might affect viewership of user-generated content in the near term, it cannot replace Netflix's extensive content library. “Writing and making shows well is a rare commodity, and it’s only done successfully by very few people,” Sarandos said. **Matt Barrie**, CEO of **Freelancer.com**, previously noted “AI can’t replace creativity yet,” reflecting similar industry sentiment on creative work’s enduring value. ## Production Enhancement Strategy The subscription-based streaming service revealed in its shareholder letter that filmmakers used generative AI to de-age characters in Happy Gilmore 2, starring **Adam Sandler**. Sarandos said the company is not concerned about AI replacing creativity but is very excited about AI tools that can help enhance creativity. ## Stock Performance The stock has gained 62.43% over the past year, with a market capitalization of $527.48 billion. With a price-to-earnings ratio of 52.90, Netflix has an average daily trading volume of 3.16 million shares. With strong momentum in the 81st percentile, **Benzinga's Edge Stock Rankings** show that NFLX is undergoing short- to medium-term consolidation alongside long-term upward movement. See how its momentum compares with other well-known stocks. - **Netflix Q3 Earnings Miss, But Record Ad Sales And Viewership Signal Strong Q4 Momentum** *Photo: marekfromrzeszow / Shutterstock* **Disclaimer:** This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. ### Related Stocks - [NFLX.US - Netflix](https://longbridge.com/en/quote/NFLX.US.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | Anthropic Vows To Pay Full Power Bill For Its AI Data Centers, Says Americans Won't Foot The Bill | Anthropic AI has committed to covering the full cost of electricity price increases associated with its expanding U.S. d | [Link](https://longbridge.com/en/news/275732296.md) | | Paramount Skydance CEO Met With President Trump Last Week Amid Netflix Battle | Paramount Skydance CEO Met With President Trump Last Week Amid Netflix Battle | [Link](https://longbridge.com/en/news/275791179.md) | | Do you work on Wall Street? 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