---
title: "NEWBORNTOWN expects total revenue from its social business in the first three quarters to be between 4.38 billion yuan and 4.44 billion yuan, a year-on-year increase of approximately 34.5% to 36.4%"
description: "NEWBORNTOWN expects that the total revenue of its social business for the first three quarters ending September 30, 2025, will reach between 4.38 billion and 4.44 billion yuan, representing a year-on-"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/262378965.md"
published_at: "2025-10-23T08:36:03.000Z"
---

# NEWBORNTOWN expects total revenue from its social business in the first three quarters to be between 4.38 billion yuan and 4.44 billion yuan, a year-on-year increase of approximately 34.5% to 36.4%

> NEWBORNTOWN expects that the total revenue of its social business for the first three quarters ending September 30, 2025, will reach between 4.38 billion and 4.44 billion yuan, representing a year-on-year growth of approximately 34.5% to 36.4%. As of September 30, 2025, the cumulative downloads of the social business are approximately 920 million, with monthly active users around 34.08 million. Revenue from innovative businesses is expected to be between 530 million and 550 million yuan, with a year-on-year growth of approximately 69.9% to 76.3%. The revenue growth is mainly attributed to the contribution of diversified social products and short drama businesses driven by AI technology

According to the announcement from NEWBORNTOWN (09911), as of September 30, 2025, the group's social business has accumulated approximately 920 million downloads, an increase of about 5.7% compared to June 30, 2025; in the third quarter of 2025, the group's social business average monthly active users reached approximately 34.08 million, a quarter-on-quarter growth of about 0.7%; and for the nine months ending September 30, 2025, the group's total revenue from social business is expected to be approximately RMB 4.38 billion to RMB 4.44 billion, an increase of about 34.5% to 36.4% compared to the same period in 2024.

The significant year-on-year revenue growth of the group's social business in the first three quarters of 2025 is mainly attributed to the group's use of AI technology to drive the steady growth of diversified social products.

For the nine months ending September 30, 2025, the group's innovative business total revenue is expected to be approximately RMB 530 million to RMB 550 million, an increase of about 69.9% to 76.3% compared to the same period in 2024.

The steady growth of the group's innovative business revenue is mainly due to the group's traffic monetization, robust development of social e-commerce business, and the revenue contribution from the short drama business that the company has actively invested in. Additionally, the boutique games developed by the group also contributed to the revenue

### Related Stocks

- [09911.HK - NEWBORNTOWN](https://longbridge.com/en/quote/09911.HK.md)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.