---
title: "NUR HOLDINGS subsidiary plans to invest 35 million yuan to establish a joint venture company to expand in the fields of cultural tourism health, consumer goods, health products, and new energy"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/262888427.md"
description: "NUR HOLDINGS announced that its wholly-owned subsidiary Century Chuanglian has signed a joint venture agreement with Huihua Culture and Asia Pacific Investment, planning to invest 100 million yuan to establish a joint venture company, focusing on cultural tourism, health, consumer goods, health products, and new energy sectors. Century Chuanglian will invest 35 million yuan, accounting for 35%; Huihua Culture will invest 45 million yuan, accounting for 45%; Asia Pacific Investment will invest 20 million yuan, accounting for 20%. The management believes that diversification is a key strategy for risk reduction, and the joint venture model will help the company enter new industries with lower risks and quickly establish market positions"
datetime: "2025-10-27T11:50:03.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/262888427.md)
  - [en](https://longbridge.com/en/news/262888427.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/262888427.md)
---

# NUR HOLDINGS subsidiary plans to invest 35 million yuan to establish a joint venture company to expand in the fields of cultural tourism health, consumer goods, health products, and new energy

According to the announcement from NUR HOLDINGS (00254), on October 27, 2025 (after trading hours), the company's wholly-owned subsidiary Century Chuanglian entered into a joint venture agreement with Huihua Culture and Asia Pacific Investment. Accordingly, all parties agreed to jointly establish a joint venture company aimed at investing in projects in various fields such as cultural tourism, health, consumer goods, health products, and new energy.

The total registered capital of the joint venture company is RMB 100 million. Century Chuanglian, Huihua Culture, and Asia Pacific Investment will contribute RMB 35 million (35%), RMB 45 million (45%), and RMB 20 million (20%) respectively.

The joint venture company will primarily engage in investing in projects across multiple sectors, including cultural tourism, health, consumer goods, health products, and new energy. After its establishment, the joint venture company will be accounted for as an associate of the company.

The group's management views diversification as a key strategy to reduce risks, leverage existing advantages, and expand operational scope, which is crucial for ensuring resilience during global economic downturns. While recognizing the significant risks associated with entering new industries, the group adopts a joint venture model to share risks and collaborates with Huihua Culture, which has rich experience in cultural tourism and health, as well as with the professional investment and financing company Asia Pacific Investment. The group's management believes that the joint venture company will be able to enter the fields of cultural tourism, health, consumer goods, health products, and new energy with lower investment and risk. Furthermore, with the industry experience of its partners and its own advantages, the joint venture company is expected to quickly establish a market position and seize growth opportunities

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