---
title: "Generation X has become the highest consumer group globally"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/263637599.md"
description: "Generation X has become the highest consumer group globally, with spending in the next three years focused on elderly care, education, durable goods, and travel. Despite limited budgets, they will still invest in quality of life products, with alcohol spending accounting for 26% globally and beauty spending making up a quarter, expected to contribute an additional $80 billion by 2030. Growth is primarily driven by the Asia-Pacific region and North America, which will continue to lead in travel, healthcare, and education spending over the next decade"
datetime: "2025-10-31T01:34:02.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/263637599.md)
  - [en](https://longbridge.com/en/news/263637599.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/263637599.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/263637599.md) | [繁體中文](https://longbridge.com/zh-HK/news/263637599.md)


# Generation X has become the highest consumer group globally

The consumption focus of Generation X reflects their responsibility towards others. In the next three years, Generation X's spending will primarily concentrate on elderly and family care, durable consumer goods such as education, musical instruments, and gaming consoles, as well as travel. Despite having a limited discretionary budget, they will continue to invest in goods categorized under "quality of life." This includes alcoholic beverages: Generation X accounts for 26% of global alcohol spending, covering wine, spirits, and beer. Additionally, they have significant expenditures in the beauty sector, with Generation X's spending in this category accounting for a quarter of the global total, and it is expected to contribute an additional $80 billion by 2030. Two-thirds of this growth will come from the Asia-Pacific region and North America. In the next decade, Generation X will continue to lead consumer spending in travel, healthcare, and education

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