--- title: "Taobao Flash Sale launches new brand \"Taobao Convenience Store,\" investing 2 billion to jointly build a flash sale warehouse ecosystem" type: "News" locale: "en" url: "https://longbridge.com/en/news/263677332.md" description: "Taobao Flash Sale launched a new brand \"Taobao Convenience Store\" on October 31, planning to invest 2 billion to co-build a flash sale warehouse ecosystem, providing a 24-hour operation and 30-minute delivery shopping experience. The first batch of 34 slots has been opened, with brand authorization granted to quality merchants, and store assets owned by the merchants. The daily order peak for Taobao Flash Sale reached 120 million, with the non-food retail segment growing rapidly, and the number of 24-hour operating convenience stores increasing by 50% year-on-year. Even with the booming retail demand, flash sale warehouses have become one of the fastest-growing formats" datetime: "2025-10-31T07:27:40.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/263677332.md) - [en](https://longbridge.com/en/news/263677332.md) - [zh-HK](https://longbridge.com/zh-HK/news/263677332.md) --- > Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/263677332.md) | [繁體中文](https://longbridge.com/zh-HK/news/263677332.md) # Taobao Flash Sale launches new brand "Taobao Convenience Store," investing 2 billion to jointly build a flash sale warehouse ecosystem On October 31, Taobao Flash Sale officially launched a new chain convenience brand "Taobao Convenience Store." This brand will operate in a flash warehouse format, leveraging Alibaba's ecological supply chain advantages to provide consumers with a "comprehensive, 24-hour operation, 30-minute delivery" convenient shopping experience, and will officially go live for consumers on November 1. "We are firmly committed to win-win cooperation with the ecosystem, not building warehouses, not opening stores, and not competing with merchants for profits," emphasized Gen Xian, General Manager of Taobao Flash Sale Instant Retail. It is understood that Taobao Convenience Store will be authorized to high-quality merchants that meet the standards, with store assets belonging to the merchants, who will provide services according to platform standards to enhance the shopping experience for consumers. Since its launch, Taobao Flash Sale has seen strong growth, with daily order peaks reaching 120 million orders in less than four months, and weekly average order volume reaching 80 million orders, with the total monthly trading buyer count reaching 300 million. The non-food retail segment has rapidly grown, with overall order volume increasing by more than 2 times; the richness of platform products continues to improve, with category width increasing by 30% year-on-year. The demand for instant retail is booming, with user consumption showing characteristics of all-time, all-categories, and all-scenarios. In Taobao Flash Sale, one-third of the convenience stores provide 24-hour service, and the number of 24-hour convenience stores has increased by more than 50% year-on-year over the past year; a set of data released by Taobao Flash Sale this summer showed that in over 127 cities nationwide, monthly night orders increased by over 100% month-on-month. In addition, the consumption scenarios for instant retail have rapidly expanded from traditional emergency purchases to various situations such as business trips, travel, and camping. Against this backdrop, the new convenience business model centered on flash warehouses has become one of the fastest-growing formats in instant retail due to its 24-hour operation, rich product offerings, and agile response to demand. Data from August showed that orders from Taobao Flash Sale's flash warehouses increased by over 360% year-on-year. Gen Xian believes that instant retail needs to place goods closer to consumers, and at its core, flash warehouses are the industry's infrastructure. In the current phase of rapid industry development, infrastructure is still not fully developed, and flash warehouses are facing a strategic opportunity window. However, with the growth in user demand, there are also higher requirements for supply and service. Competition for flash warehouses is becoming increasingly fierce, and merchants are facing real challenges such as severe product homogenization, insufficient brand awareness, and weak digital capabilities. To address the operational pain points of merchants, Taobao Flash Sale has launched Taobao Convenience Store, aiming to help merchants that can provide quality services seize opportunities and achieve growth. Specifically, the platform provides strong support in product selection, supply chain, logistics, and digital systems, and uniformly outputs management standards in terms of products, prices, services, and experiences to ensure consumers receive a stable and high-quality shopping experience. #### (Image description: Taobao Convenience Store) Merchants can enjoy the endorsement of the platform's brand while also benefiting from the digital supply chain support jointly provided by Taobao Flash Sale and 1688, with payment terms of up to 98 days; by accessing the Aoxiang digital system, merchants can obtain a one-stop solution from product selection, supply chain management to product operation and business diagnosis; the platform will also provide a series of capabilities such as intelligent site selection, scientific product selection, and in-warehouse replenishment, ensuring efficient and reliable fulfillment through the Super Customer 3.0 quality logistics solution, and providing low-interest financial support to ecological merchants, helping them open warehouses without worries. It is understood that the first batch of Taobao convenience stores will open 34 slots for merchants who can provide quality services, with the main warehouse types being flagship warehouses and standard warehouses with around 10,000 SKUs; special warehouse types will also be launched for campus scenarios to meet the needs of student users. In the future, Taobao convenience stores will gradually cover more than 200 cities nationwide, creating extreme convenience for consumers while opening up new growth paths for partner merchants. In addition, Taobao Flash Sale will invest 2 billion yuan in special funds over the next year to help merchants build quality warehouses and stores, promote product quality upgrades, strengthen logistics capability construction, and facilitate continuous iteration of digital capabilities ### Related Stocks - [KraneShares 2x Long BABA Daily ETF (KBAB.US)](https://longbridge.com/en/quote/KBAB.US.md) - [YieldMax BABA Option Income Strategy ETF (BABO.US)](https://longbridge.com/en/quote/BABO.US.md) - [GraniteShares 2x Long BABA Daily ETF (BABX.US)](https://longbridge.com/en/quote/BABX.US.md) - [BABA-W (09988.HK)](https://longbridge.com/en/quote/09988.HK.md) - [Alibaba Group Holding Limited (BABA.US)](https://longbridge.com/en/quote/BABA.US.md) ## Related News & Research - [SGTech launches AI-Ready initiative for SMEs](https://longbridge.com/en/news/281485464.md) - [02:41 ETStairMed Secures RMB 500 Million Financing Led by Alibaba, Joined by Tencent](https://longbridge.com/en/news/281477414.md) - [Alibaba Exec Explains Why AI Agents Are The New Employees](https://longbridge.com/en/news/281049911.md) - [OpenClaw deepens China footprint through native Tencent, ByteDance integrations](https://longbridge.com/en/news/281519498.md) - [China moves to cut AI computing costs for SMEs as cloud prices surge](https://longbridge.com/en/news/281630835.md)