---
title: "iQIYI holds its first virtual photography flagship studio open day"
description: "iQIYI held its first virtual photography flagship studio open day in Hengdian. Zhu Liang, Vice President of iQIYI and head of the Intelligent Production Department, clearly explained the development p"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/264005369.md"
published_at: "2025-11-03T11:31:36.000Z"
---

# iQIYI holds its first virtual photography flagship studio open day

> iQIYI held its first virtual photography flagship studio open day in Hengdian. Zhu Liang, Vice President of iQIYI and head of the Intelligent Production Department, clearly explained the development path of iQIYI's virtual production, stating, "Our approach to virtual production starts from the characteristics of the domestic market, focusing on the practicality and simplicity of technology, creating tools that enhance quality and efficiency, rather than pursuing scale and complex technology in a one-sided manner, making virtual shooting more like an open-source software system that is easy for new creators to integrate."

iQIYI held its first virtual photography flagship studio open day in Hengdian. Zhu Liang, Vice President of iQIYI and head of the Intelligent Production Department, clearly explained the development path of iQIYI's virtual production, stating, "Our approach to virtual production starts from the characteristics of the domestic market, focusing on the practicality and simplicity of technology, creating tools that enhance quality and efficiency, rather than pursuing scale and complex technology unilaterally, making virtual shooting more like an open-source software system that is easy for new creators to integrate."

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