---
title: "Jiabao participates in JD.com's \"Double 11\" and will launch an 20% discount on all lines from November 11 to 12 this month"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/264783175.md"
description: "JD-SW will launch a full-line 20% discount from November 11 to 12, participating in the Double 11 promotion for the first time. Since acquiring JiaBao Supermarket in August, JiaBao has introduced over 100 JD private label products. Recently, 10,000 hairy crabs were sold, and it is expected that approximately 60,000 kilograms will be introduced throughout the crab season, surpassing the total import volume of hairy crabs in Hong Kong in 2023. This is the first time in 34 years of JiaBao's operation that fresh products will be sold, and it will continue to introduce fresh products in the future"
datetime: "2025-11-07T03:55:05.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/264783175.md)
  - [en](https://longbridge.com/en/news/264783175.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/264783175.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/264783175.md) | [繁體中文](https://longbridge.com/zh-HK/news/264783175.md)


# Jiabao participates in JD.com's "Double 11" and will launch an 20% discount on all lines from November 11 to 12 this month

JD-SW (09618.HK) (JD.US) completed the acquisition of Jia Bao supermarket stores in August this year. Lin Kaixin, head of the procurement department of the innovative retail Jia Bao business unit, stated that for the first time participating in JD's Double 11, Jia Bao will launch an 20% discount promotion across all stores from the 11th to the 12th of this month. She mentioned that since August, over 100 JD private label and selected supply chain products have been introduced, and she hopes that this promotional event will perform better than the last one.

Earlier, JD supplied the first batch of 5,000 jin of hairy crabs to Hong Kong. She revealed that 10,000 crabs have been sold in the past three days, and it is expected that approximately 60,000 kilograms will be imported during this crab season, involving 350,000 to 370,000 crabs, which is anticipated to exceed the total import volume of hairy crabs in Hong Kong in 2023, which was about 50,000 kilograms. She also indicated that this is the first time in Jia Bao's 34 years of operation to trial selling live products, and in the future, they will continue to source more fresh products to Hong Kong

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- [JD.com, Inc. (JD.US)](https://longbridge.com/en/quote/JD.US.md)
- [JD-SW (09618.HK)](https://longbridge.com/en/quote/09618.HK.md)

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