<ul><li>BMW is the first automaker to integrate Amazon’s new Alexa+ AI voice assistant.</li><li>By using the new generative AI platform, BMW drivers will be able to have more natural in-car conversations with the infotainment system.</li><li>The new assistant will debut in select BMW models soon.</li></ul><div><div id="ads_6122441_EV_ev_us_Rectangle_rectangle_first_1762513769"></div></div><p>BMW cars will be the first to integrate Amazon’s next-generation voice assistant technology. The German automaker’s infotainment systems have long been using Alexa Custom Assistant, the platform that allows companies to build their own artificial intelligence assistants based on Alexa tech.</p><p>Moving forward, however, the voice that responds to the driver’s commands in BMWs will leverage the Alexa+ architecture, which is based on generative AI. For owners, it means that in-car conversations and commands should sound more natural, with Alexa+ no longer being constrained by a set number of keywords.</p>    <section>        <div>            <img src="https://imageproxy.pbkrs.com/https://cdn.motor1.com/custom/share/evus_newsletter_widget_logo.svg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="logo" original-src="https://imageproxy.pbkrs.com/https://cdn.motor1.com/custom/share/evus_newsletter_widget_logo.svg"/>        </div>        <div>            <div>Stay informed with our newsletter every weekday</div>                        <div>                <div></div>                back            </div>                                             Subscribe                <span class="widget-newsletter__legal">For more info, read our Privacy Policy &amp; Terms of Use. </span>                    </div>    </section><p>Amazon said Alexa+ can access over 70 large language models (LLMs), and that conversations that were started with other Alexa+ devices can be continued in the car. In practice, drivers will be able to say things like “find a DC fast charger nearby that has a well-rated restaurant, and then play my road trip playlist.”</p><div>                                                                                                    </div><p>According to Amazon, integrating Alexa+ in vehicles “represents a significant leap forward for in-vehicle conversational AI, moving beyond simple structured voice commands to deliver truly natural conversations and intelligent capabilities.”</p><div><div id="ads_6122441_EV_ev_us_Native_native_2_1762513769"></div></div><p>BMW’s Alexa+ integration should be similar to Volvo’s integration of Google Gemini, another AI-based personal assistant. The difference, however, is that Volvo uses Google Maps as its go-to navigation system, and it’s theoretically easier to integrate Google’s voice assistant. Volvo’s entire infotainment system is also based on Google’s Android Automotive OS.</p><p>Meanwhile, the latest generation of BMW’s iDrive infotainment system is based on the Android Open Source Project (AOSP) and uses a custom-built navigation system.</p><div><div id="ads_6122441_EV_ev_us_Rectangle_rectangle_1_1762513769"></div></div><p>BMW hasn’t revealed which models will be the first to get the new generative AI-based voice assistant, and Amazon said that the rollout will happen “soon.”</p><section> <p>Related Stories</p> <div> <div>                    Google Maps Is About To Get Way Easier To Use While Driving </div> <div>                    Volvo’s Cars Will Be The First To Get Google’s Gemini AI Assistant </div> <div>                    BMW’s New Panoramic iDrive Adds More Screens, But With A Twist </div> <div>                    BMW iDrive 9 Review: The Knob Gets A Send-Off From Android Automotive </div> </div> </section><div><div id="ads_6122441_EV_ev_us_Native_native_3_1762513769"></div></div>                                                                                                                                                                                                                                                                                <section><p><span>We want your opinion!</span></p><div><p>What would you like to see on Insideevs.com?</p>Take our 3 minute survey.</div><p>- The InsideEVs team</p></section>                                                                                                    <div>                                <div>                                    Share this Story                                </div>                                <div>                                    <ul>                            <li>                                                                                                                        Facebook                                                    </li>                                    <li>                                                                                                                        X                                                    </li>                            <li>                                                                                                                        LinkedIn                                                    </li>                            <li>                                                                                                                        Flipboard                                                    </li>                                                    <li>                                                                                                                        Reddit                                                    </li>                            <li>                                                                                                                        WhatsApp                                                    </li>                            <li>                                                                                                                        E-Mail                                                    </li>                                                            </ul>                                </div>                                                                                                            <div>                                            <div>                                                                                                                                                                                                    <span class="top-counter-comments-label">GO TO COMMENTS</span>                                                                                                     <div>                                                        <span>(</span>                                                        <div></div>                                                        <span>)</span>                                                    </div>                                                                                            </div>                                        </div>                                                                                                </div>                                                            <div>                                    <div>                                        <span>Got a tip for us? 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<p>BMW is set to be the first automaker to integrate Amazon's new Alexa+ AI voice assistant into its infotainment system. This new technology allows for more natural conversations without fixed keywords, enhancing the driving experience. Alexa+ can access over 70 large language models, enabling drivers to continue conversations started on other Alexa+ devices. The rollout of this feature in select BMW models is expected soon, marking a significant advancement in in-vehicle conversational AI.</p>

BMW Brings Alexa+ to Its Infotainment System–Here’s What It Means