---
title: "HLA GROUP established the \"Lanpao Research Society\""
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/265064441.md"
description: "On November 8th, HLA GROUP's \"Lan Run Research Society\" was officially established at the HLA Pegasus Sports Park. At the ceremony, President Cai Zhendong announced the member rights and future plans, and declared that the HLA POW \"King of Gods Challenge\" will be fully upgraded in 2026. Meanwhile, the \"Lan Run Research Society\" has reached a strategic cooperation with Hui Pao Sports and Hou Lang Interactive Entertainment to drive a new ecosystem of running that integrates professional competition and public community interaction through a \"professional operation + content dissemination\" dual-engine approach"
datetime: "2025-11-10T03:53:11.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/265064441.md)
  - [en](https://longbridge.com/en/news/265064441.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/265064441.md)
---

# HLA GROUP established the "Lanpao Research Society"

On November 8th, HLA GROUP's "Lan Run Research Society" was officially established at the HLA Flying Horse Sports Park. At the ceremony, President Cai Zhendong announced member rights and future plans, and declared that the HLA POW "King of Gods Challenge" will be fully upgraded in 2026. Meanwhile, the "Lan Run Research Society" has reached a strategic cooperation with Huipao Sports and Houlang Huyu to drive a new ecosystem of running that integrates professional competition and public community interaction through a "professional operation + content dissemination" dual-engine approach

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