---
title: "Shenzhen Shuibei after gold tax reform: sharp decline in customer flow, some merchants have returned to their hometowns"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/265316832.md"
description: "After the gold tax reform, the customer flow in the Shenzhen Shuibei Gold and Jewelry Wholesale Market has sharply decreased, and some merchants have returned to their hometowns. The market has implemented a dual pricing system for gold, with the price of jewelry gold being nearly 14% higher than that of investment gold. Merchants' business has significantly declined, with a substantial reduction in order volume, and they generally hold a wait-and-see attitude, hoping for a recovery during the Spring Festival peak season"
datetime: "2025-11-11T10:37:42.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/265316832.md)
  - [en](https://longbridge.com/en/news/265316832.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/265316832.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/265316832.md) | [繁體中文](https://longbridge.com/zh-HK/news/265316832.md)


# Shenzhen Shuibei after gold tax reform: sharp decline in customer flow, some merchants have returned to their hometowns

Today, nearly half a month after the implementation of the gold tax reform policy, it has been found at the Shenzhen Shuibei Gold and Jewelry Wholesale Market that the Shuibei market has begun to implement a differentiated pricing system for gold, distinguishing between "investment gold" and "jewelry gold," with jewelry gold prices being nearly 14% higher than investment gold prices. However, some merchants are still selling gold jewelry at investment gold prices, and market pricing has not yet fully unified. The rise in jewelry gold prices has directly impacted gold consumption demand. Multiple merchants have stated that since the new policy was implemented, market foot traffic has sharply decreased, and business has significantly declined. Some upstream merchants have also indicated that their company's order volume has dropped significantly, allowing employees to take leave at home. Currently, Shuibei merchants generally hold a wait-and-see attitude, waiting for the industry and market to digest the new policy, while some merchants hope for a turnaround during the peak season of the Spring Festival. (Jiemian)

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