---
title: "21 Editorial: Localization transformation is the key for international brands to win the Chinese market"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/265605271.md"
description: "Localization transformation is the key to the success of international brands in the Chinese market. Following the collaboration between Starbucks and Boyu Capital, CPE Yuanfeng has reached a strategic cooperation with Burger King to establish a joint venture to jointly operate Burger King's business in China. Many multinational companies have achieved localized operations and promoted business expansion by introducing Chinese strategic investors. For example, after CITIC Capital took over, McDonald's increased its number of stores from about 2,500 to over 7,000, and KFC stores also surpassed 12,000, demonstrating the growth momentum brought by localization"
datetime: "2025-11-12T23:47:01.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/265605271.md)
  - [en](https://longbridge.com/en/news/265605271.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/265605271.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/265605271.md) | [繁體中文](https://longbridge.com/zh-HK/news/265605271.md)


# 21 Editorial: Localization transformation is the key for international brands to win the Chinese market

Following Starbucks' sale of a portion of its Chinese business equity to Boyu Capital, another international restaurant giant has chosen to deepen its local operations through equity cooperation. Recently, CPE Yuanfeng and Burger King reached a strategic cooperation agreement, and the two parties will establish a joint venture to jointly operate Burger King's business in the Chinese market. From McDonald's and KFC to Starbucks, many multinational companies have achieved more thorough localization of operations by introducing Chinese strategic investors, thereby accelerating business expansion. For example, since CITIC's capital took over, the number of McDonald's stores in China has rapidly increased from about 2,500 in 2017 to over 7,000 currently; KFC stores under Yum China have also surpassed 12,000, demonstrating the growth momentum brought by localized capital and operational models

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