TikTok launches its own version of Instagram’s broadcast channels

TikTok announced on Thursday that it’s launching “bulletin board,” a new feature that lets brands and creators share public, one-to-many messages to their followers. Bulletin board is essentially TikTok’s own version of Instagram’s broadcast channels feature that launched in 2023. Just like with broadcast channels on Instagram, only the creator of a bulletin board can post messages, and followers are limited to leaving emoji reactions. Bulletin boards support text, image, and video posts. The feature is rolling out to creators who are at least 18 years old and have 50,000 followers. The idea behind the feature is to make it easy for creators and companies to build community by sharing news and updates with their followers, as well as posting exclusive content. For instance, rather than posting updates through a Story or regular post on TikTok, creators can share them on their bulletin board. The feature also lets accounts promote their content by directly sending it to followers. The launch doesn’t come as a surprise, as TikTok was spotted testing the feature in June. Image Credits:TikTok During the beta phase, TikTok says artists and musicians used the bulletin board to share newly-released music with followers and invite them to pre-save upcoming releases. Additionally, People Magazine and Paris Saint-Germain used the feature to share news and updates. “Just like everything on TikTok, all content must adhere to our Community Guidelines, which we enforce using a combination of technology and human moderators,” TikTok explained in a blog post. “Our safety tools for muting, blocking, and reporting users and content are available within the bulletin board to help keep communities safe and positive.” Creators can start a bulletin board by going to their inbox and selecting the option. They can toggle the “Show on profile” setting on or off to change the visibility of their bulletin board. Plus, they can choose a name for their bulletin board. To join a bulletin board, users can click on the bulletin board’s name under the creator’s bio on their profile. Once a follower chooses to join a creator’s bulletin board, they will receive notifications in their inbox whenever that creator posts.