---
title: "Keep Inc. Announces Executive Director Changes"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/265807992.md"
description: "Keep Inc. announced the resignation of Mr. Liu Dong as executive director, effective November 13, 2025, due to personal work arrangements. Mr. Xu Ce Evan, with nearly 20 years of experience in investment banking and financial management, has been appointed as the new executive director. He will continue to oversee finance, legal, risk management, and corporate governance, potentially strengthening the company's strategic and financial operations."
datetime: "2025-11-13T23:38:38.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/265807992.md)
  - [en](https://longbridge.com/en/news/265807992.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/265807992.md)
---

# Keep Inc. Announces Executive Director Changes

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Keep, Inc. ( (HK:3650) ) has provided an update.

Keep Inc. announced the resignation of Mr. Liu Dong as an executive director due to personal work arrangements, effective November 13, 2025. The company expressed gratitude for Mr. Liu’s contributions. Simultaneously, Mr. Xu Ce Evan has been appointed as the new executive director, bringing nearly 20 years of experience in investment banking and financial management. Mr. Xu, currently the chief financial officer of the Group, will continue to oversee finance, legal, risk management, and corporate governance matters, potentially strengthening the company’s strategic and financial operations.

**More about Keep, Inc.**

Keep Inc. is a company incorporated in the Cayman Islands, focusing on providing fitness-related services and products. It operates through its subsidiaries and consolidated affiliated entities, positioning itself in the health and wellness industry.

**Average Trading Volume:** 1,356,890

**Technical Sentiment Signal:** Sell

**Current Market Cap:** HK$2.1B

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