DoubleVerify Report Finds Social Media Set to Dominate Consumer Attention
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DoubleVerify's 2025 Global Insights Report reveals that social media is set to dominate consumer attention, with 57% encountering AI-generated content. Marketers face challenges in reaching target audiences due to algorithmic personalization. The report highlights a shift towards more social media usage over broadcast TV, emphasizing the need for transparency and trust in digital advertising for long-term value.
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