---
title: "Banks flock to settle in Xiaohongshu, unlocking new marketing pathways"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/266629298.md"
description: "The integration of the banking industry and the social platform Xiaohongshu has deepened, with several banks including CZBANK and UOB recently joining Xiaohongshu. Currently, there are over 65 official bank accounts"
datetime: "2025-11-19T22:50:19.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/266629298.md)
  - [en](https://longbridge.com/en/news/266629298.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/266629298.md)
generator: "portal-rs"
---

# Banks flock to settle in Xiaohongshu, unlocking new marketing pathways

The integration of the banking industry and social platforms is deepening, with Xiaohongshu becoming an important battleground in this trend. Journalists have found that, in addition to early movers like China Merchants Bank and Jiangsu Bank, several banks such as CZBANK and UOB have recently joined Xiaohongshu. According to incomplete statistics, there are currently more than 65 official accounts opened by bank headquarters, business departments, or branches on Xiaohongshu. (Securities Daily)

### Related Stocks

- [601916.CN](https://longbridge.com/en/quote/601916.CN.md)
- [02016.HK](https://longbridge.com/en/quote/02016.HK.md)
- [U11.SG](https://longbridge.com/en/quote/U11.SG.md)

## Related News & Research

- [Blueleaf Energy, Universal Peak reach financial close on Malaysia BESS project](https://longbridge.com/en/news/297732296.md)
- [China Zheshang Bank files list of board, board committee members with disclosure responsibilities](https://longbridge.com/en/news/297520294.md)
- [23:02 ETUOB émet 1 milliard d'euros d'obligations sécurisées à deux tranches](https://longbridge.com/en/news/297258315.md)
- [UOB prices EUR 1 billion two-tranche covered bond offering](https://longbridge.com/en/news/297258323.md)
- [China Zheshang Bank shareholders to vote on RMB 140 billion financial bond issuance](https://longbridge.com/en/news/297633334.md)

---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**