---
title: "Sasa's half-year net profit rose 54.8% year-on-year to HKD 50.157 million, declaring an interim dividend of 1.15 cents"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/266665438.md"
description: "SA SA INT'L announced its interim results for the period ending September this year, with a revenue of HKD 1.991 billion, an increase of 6.6% year-on-year. The net profit was HKD 50.157 million, up 54.8% year-on-year. Earnings per share were 1.6 cents, with an interim dividend of 1.15 cents. The revenue from Hong Kong and Macau reached HKD 1.535 billion, an increase of 9.4% compared to last year. Online sales in mainland China recorded HKD 227 million, a year-on-year decrease of 11.8%. The group adjusted its sales strategy and product mix, with a slight decline in gross profit margin to 37.9%"
datetime: "2025-11-20T04:13:55.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/266665438.md)
  - [en](https://longbridge.com/en/news/266665438.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/266665438.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/266665438.md) | [繁體中文](https://longbridge.com/zh-HK/news/266665438.md)


# Sasa's half-year net profit rose 54.8% year-on-year to HKD 50.157 million, declaring an interim dividend of 1.15 cents

SA SA INT'L (00178.HK) announced its interim results for the period ending September this year, with a revenue of HKD 1.991 billion, an increase of 6.6% year-on-year. Net profit reached HKD 50.157 million, up 54.8% year-on-year; earnings per share were 1.6 cents. An interim dividend of 1.15 cents was declared, compared to 0.75 cents in the same period last year, equivalent to approximately 71% of the group's profit during the period. The group will maintain a continuous and stable dividend policy.

During the period, gross profit recorded HKD 755 million, an increase of 4.2% year-on-year, mainly due to the continuous rise in tourist numbers in the group's core markets of Hong Kong and Macau. The marketing strategies implemented by the group drove foot traffic, increased transaction volume and sales, resulting in an overall revenue growth compared to last year. To cater to market consumption preferences, the group adjusted its sales strategies and product mix, with the gross profit margin slightly declining by 0.9 percentage points to 37.9%.

By region, the revenue from Hong Kong and Macau reached HKD 1.535 billion, an increase of 9.4% compared to last year. Even though the second quarter was affected by severe rainstorms, strong winds, or storm levels, offline revenue still recorded HKD 1.425 billion, an increase of 8.9% year-on-year, accounting for 92.8% of the region's revenue. Same-store sales also increased by 11.4% year-on-year, with transaction volume and average transaction amount also rising. As of September 30, the group operated a total of 84 stores in Hong Kong and Macau, of which 26 are located in core tourist areas.

The group's online business in mainland China mainly operates cross-border e-commerce through the group's WeChat mini-program and on third-party platforms such as Tmall, Douyin, Pinduoduo, and JD.com. Since sales in mainland China are primarily conducted online, the group closed all offline stores before June 30 to focus resources on developing online business. During the period, online sales in mainland China recorded HKD 227 million, which represents a year-on-year decline of 11.8% due to a high base from the same period last year.

In the third quarter alone, the group's total revenue increased by 11.3% year-on-year to HKD 567 million. Offline sales in Hong Kong and Macau increased by 10.7% year-on-year to HKD 419 million; online sales rose by 32.9% to HKD 36.4 million. Additionally, online sales in mainland China increased by 5.1% year-on-year to HKD 50.1 million

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