---
title: "Dongfeng and Huawei jointly launched a new automotive brand, Yijing, with the first car set to debut at next year's Beijing Auto Show"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/266744427.md"
description: "Dongfeng Motor Group and Huawei announced a partnership to launch a new car brand, Yijing, at the Huawei QianKun Ecological Conference. The first model will be unveiled at next year's Beijing Auto Show, with plans to release a new car each year"
datetime: "2025-11-20T12:44:03.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/266744427.md)
  - [en](https://longbridge.com/en/news/266744427.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/266744427.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/266744427.md) | [繁體中文](https://longbridge.com/zh-HK/news/266744427.md)


# Dongfeng and Huawei jointly launched a new automotive brand, Yijing, with the first car set to debut at next year's Beijing Auto Show

Dongfeng Motor Group announced at the Huawei QianKun Ecological Conference that the new automotive brand resulting from their deep cooperation is named Aito. Wang Junjun, General Manager of Dongfeng Yipai Automotive Technology Company, stated that this is the first new automotive brand jointly created by a central state-owned enterprise and a technology giant. The first model of Aito will be unveiled at next year's Beijing Auto Show, with a plan to launch one new car each year thereafter. (Jiemian)

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