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Shares of Booking Holdings Inc. (BKNG) rallied 4.03% to $4,768.00 Friday, on what proved to be an all-around great trading session for the stock market, with the S&amp;P 500 Index  rising 0.98% to 6,602.99 and the Dow Jones Industrial Average  rising 1.08% to 46,245.41.
The stock's rise snapped a six-day losing streak.
Booking Holdings Inc. closed 18.35% short of its 52-week high of $5,839.41, which the company achieved on July 8th.
The stock demonstrated a mixed performance when compared to some of its competitors Friday, as Expedia Group Inc. (EXPE) rose 5.42% to $247.49, Trip.com Group Ltd. ADR (TCOM) rose 0.06% to $69.85, and Tripadvisor Inc. (TRIP) rose 8.68% to $14.52.
Trading volume (474,457) eclipsed its 50-day average volume of 259,857.
Data source: Dow Jones Market Data, FactSet. Data compiled November 21, 2025.
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(END) Dow Jones Newswires
11-21-25 1635ET

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<p>Booking Holdings Inc. stock rose 4.03% to $4,768.00 on Friday, ending a six-day losing streak. Despite gains, it underperformed compared to competitors like Expedia Group Inc., which rose 5.42%, and Tripadvisor Inc., which rose 8.68%. The stock is 18.35% below its 52-week high of $5,839.41. Trading volume was higher than the 50-day average.</p>

Booking Holdings Inc. Stock Underperforms Friday When Compared To Competitors Despite Daily Gains