---
title: "Adidas China: Children's clothing is an important growth engine for the next five years, and next year will increase investment in outdoor sports and other markets"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/267043201.md"
description: "Adidas China views the children's clothing market as an important growth engine for the next five years and plans to increase its investment in the outdoor sports market. The company will focus on sports youth aged 7 to 13, increase localized designs, and collaborate with national sports science research institutes for product development and consumer research. In the past year, Adidas has introduced new distributors and opened over 50 new stores, reflecting the ideal results of market expansion"
datetime: "2025-11-23T03:30:41.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/267043201.md)
  - [en](https://longbridge.com/en/news/267043201.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/267043201.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/267043201.md) | [繁體中文](https://longbridge.com/zh-HK/news/267043201.md)


# Adidas China: Children's clothing is an important growth engine for the next five years, and next year will increase investment in outdoor sports and other markets

On November 21, Adidas, in collaboration with Tsinghua University, Fudan University, Shanghai Jiao Tong University, and 12 other well-known institutions, jointly initiated the establishment of the University Sports Community. The University Sports Community will synergize efforts in campus sports development, specialized talent cultivation, sports culture construction, and collaborative research innovation projects by integrating Adidas' global sports resources with local university advantages. "Adidas positions the children's clothing market as an important growth engine for the company in the next five years." Regarding the development opportunities in the children's clothing market, Eddie Wu, Managing Director of Adidas Greater China, pointed out that the focus of Adidas' children's clothing market is on sports youth aged 7 to 13. In the future, there will be an increase in localized designs, and there will be more collaboration with national-level sports science research institutes in product technology research and development, consumer research, and product testing. Adidas is also adjusting the structure of children's clothing channel distributors, having introduced some new children's clothing distributors in the past year to jointly explore the market, opening more than 50 new stores, reflecting ideal results

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