---
title: "JD.com Qixian Coffee opens in hotels, exploring a new business model of \"hotel + coffee\""
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/268365326.md"
description: "JD.com’s Qixian Coffee has opened at the Chenmao Hongxiang Hotel in Beijing, exploring a new business model of \"hotel + coffee.\" This is the first project following the strategic cooperation between JD.com and the Zunmao Hotel Group, aimed at enriching non-accommodation services in hotels. In the future, there are plans to open composite stores that integrate Qixian Coffee and Qixian Kitchen in Shanghai, continuing to explore the integration model of hospitality and retail dining"
datetime: "2025-12-03T06:21:07.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/268365326.md)
  - [en](https://longbridge.com/en/news/268365326.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/268365326.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/268365326.md) | [繁體中文](https://longbridge.com/zh-HK/news/268365326.md)


# JD.com Qixian Coffee opens in hotels, exploring a new business model of "hotel + coffee"

According to domestic media reports, JD-SW (09618.HK) recently deepened its cooperation with Zunmao Hotel Group, with Qixian Coffee officially opening at the Beijing Chenmao Hongxiang Hotel, exploring a new business model of "hotel + coffee." Qixian Coffee is a ready-to-drink beverage brand under JD, focusing on the positioning of "only using fresh milk." This opening is the first project following the strategic cooperation between JD and Zunmao Hotel Group, aimed at enriching non-accommodation services in hotels.

It is understood that hotels under Zunmao Hotel Group have already joined the JD Travel platform. In the future, both parties plan to open composite stores in Shanghai that integrate Qixian Coffee and Qixian Kitchen, continuing to explore the integration model of hotel travel and retail dining

### Related Stocks

- [JD.com, Inc. (JD.US)](https://longbridge.com/en/quote/JD.US.md)
- [JD-SW (09618.HK)](https://longbridge.com/en/quote/09618.HK.md)

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