Church & Dwight to Sell VitaFusion and L’il Critters Brands | CHD Stock News

StockTitan
2025.12.09 13:30
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Church & Dwight Co., Inc. has agreed to sell its VitaFusion and L’il Critters brands to Piping Rock Health Products, Inc. The sale includes trademarks, licenses, and manufacturing facilities, expected to close by year-end. This move strengthens Church & Dwight's portfolio, focusing on power brands. The transaction will incur a one-time charge of $40-$45 million in Q4 2025. The sale represents less than 5% of anticipated 2025 net sales. Advisors include Perella Weinberg and Proskauer Rose LLP for Church & Dwight, and Freshfields LLP for Piping Rock.