American Outdoor Brands Inc. unveils strategy to drive innovation and growth across outdoor lifestyle and shooting sports brands
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American Outdoor Brands Inc. has unveiled a strategy to drive innovation and growth across its 20 outdoor lifestyle and shooting sports brands. The company aims to leverage cross-category intellectual property and technology to disrupt and innovate, focusing on consumer passions in various outdoor activities. The strategy includes expanding distribution, increasing brand awareness, and maintaining an agile, asset-light model. Approximately 175 million Americans participate in outdoor recreation, highlighting the market potential.
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