<div id="readability-page-1"><figure><img width="1333" height="1000" src="https://imageproxy.pbkrs.com/https://electrek.co/wp-content/uploads/sites/3/2025/11/Jeep-Recon-EV-2026-back.jpeg/query-cXVhbGl0eT04MiZzdHJpcD1hbGwmdz0xMzMz?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://electrek.co/wp-content/uploads/sites/3/2025/11/Jeep-Recon-EV-2026-back.jpeg/query-cXVhbGl0eT04MiZzdHJpcD1hbGwmdz0xMzMz"/></figure><p>Jeep and Ram’s parent company, Stellantis, is betting on cheaper vehicles as it fights for market share in what’s being described as an “emergency room” operation.</p><span id="more-447082"></span><h2 id="h-jeep-and-ram-shift-to-cheaper-vehicles-to-drive-growth">Jeep and Ram shift to cheaper vehicles to drive growth</h2><p>After Stellantis’ sales in the US crashed 15% last year, the automaker’s most profitable market, CEO Carlos Tavares, abruptly resigned.</p><p>And the fallout wasn’t just in the US. Stellantis reported consolidated shipment volumes globally fell by 12% in 2024 due to “temporary gaps in product offerings” and bloated inventory.</p><p>Stellantis described it as “a year of stark contrasts” for the struggling automaker. Left with Taveres’s mess, the company’s new CEO, Antonion Filosa, is on a mission to turn things around and recapture market share in North America and Europe.</p></div>

STLA

<p>Stellantis, the parent company of Jeep and Ram, is shifting to more affordable vehicles to regain market share after a 15% sales drop in the US and a 12% global shipment decline in 2024. The new CEO, Antonion Filosa, aims to address these challenges and improve market presence in North America and Europe.</p>

Jeep, Ram maker turns to more affordable vehicles in ’emergency room’ push