---
title: "Moutai liquor prices staged a major comeback today"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/269598963.md"
description: "The price of Moutai liquor has surged significantly today, with the price of Feitian Moutai jumping 4 times on December 13, reaching 1580 yuan per bottle. Market rumors suggest that Moutai's strategy may be adjusted in 2026, which would be favorable for distributor policies and product launches"
datetime: "2025-12-13T12:50:21.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/269598963.md)
  - [en](https://longbridge.com/en/news/269598963.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/269598963.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/269598963.md) | [繁體中文](https://longbridge.com/zh-HK/news/269598963.md)


# Moutai liquor prices staged a major comeback today

Today, the price of Moutai liquor showed significant fluctuations. According to dealers, on December 13th, the price of Feitian Moutai (2025) jumped four times, reaching a procurement price of 1580 yuan per bottle around 6 PM. On December 12th, the original box price of Feitian Moutai was as low as 1490 yuan per bottle. On the morning of December 13th, it directly increased by 20 yuan per bottle to 1510 yuan per bottle. Subsequently, it entered a soaring mode. Information circulating in the market indicates that Moutai's strategy for 2026 may undergo some changes, particularly regarding policies for dealers and product launches, which may bring some benefits. (Securities Times)

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