--- title: "Design Driving Growth: Seven CPG Brands Recognized For Sales-Boosting Package Redesigns" type: "News" locale: "en" url: "https://longbridge.com/en/news/269731897.md" description: "Seven consumer-packaged-goods brands were recognized for significant sales increases due to package redesigns at the 2025 Designalytics Effectiveness Awards. The awards are data-driven, based on sales performance and consumer testing. Winners include BUILT, Nuun, Top Fox, Neutrogena Ultra Sheer, Laoban, Oikos Triple Zero, and Solely, with growth rates ranging from 7.5% to 296%. The awards highlight the impact of effective design on brand growth. The 2026 awards are now open for entries." datetime: "2025-12-15T14:15:01.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/269731897.md) - [en](https://longbridge.com/en/news/269731897.md) - [zh-HK](https://longbridge.com/zh-HK/news/269731897.md) --- > Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/269731897.md) | [繁體中文](https://longbridge.com/zh-HK/news/269731897.md) # Design Driving Growth: Seven CPG Brands Recognized For Sales-Boosting Package Redesigns The 2025 Designalytics Effectiveness Awards Spotlight Redesigns that Sparked Significant Sales Increase**s** ENCINITAS, CALIFORNIA / ACCESS Newswire / December 15, 2025 / Today, seven consumer-packaged-goods brands were named winners of the sixth-annual Designalytics Effectiveness Awards, as each demonstrated the power of package design to drive dramatic brand growth. Unlike traditional design competitions, the selection process for the Designalytics Effectiveness Awards is entirely data-driven - based on in-market sales performance and robust quantitative consumer testing of each redesign.\* This year, hundreds of package redesigns launched in the U.S. from July 2022 to September 2024 were considered. "It's more clear than ever that design can spark growth for CPG brands. Yet according to our data, about 62% of package redesigns either hurt sales or have no appreciable impact," said Steve Lamoureux, founder and CEO of Designalytics. "This is an enormous opportunity that's being missed. In the sixth year of our awards, we're once again pleased to celebrate the CPG brands who are actually _seizing_ the opportunity. These redesigns show that with the right consumer-driven process and top-notch creative talent, design can unlock significant growth." Some factors contributing to these brands' success include: - Respecting the brand's essence-Combining a deep understanding of existing equities with forward-looking strategy - Testing to learn, not just to validate-Embracing early and iterative creative exploration, guided by quantitative consumer feedback - Consumer education-Communicating how a product is best enjoyed clearly and compellingly - Benefits over "badges"\-Eschewing certain certifications in order to highlight benefits - Function-first communication-Emphasizing functional benefits in order to differentiate positioning and improve shoppability **Meet the winning brands** Download the full report for more information about each winner, including sales data and in-depth commentary from the brand and agency teams. **BUILT (Grand Prize)** Manufacturer: BUILT Agency: Interact Brands Took inspiration from the candy-bar aisle to transform packaging for its protein-rich "puff." **Growth:** _200%_ **Nuun** Manufacturer: Nestlé Health Science Agency: Internal Surged in hyper-competitive space by adapting its packaging for better communication and shoppability. **Growth:** _7.9%_ **Top Fox** Manufacturer: Top Fox Agency: Interact Brands Leaned into flavor, color cues, and seeds-as-a-snack positioning. **Growth:** _54%_ **Neutrogena Ultra Sheer** Manufacturer: Kenvue Agency: Internal Boosted consumer preference by strategically modifying communication and better aligning with the brand's portfolio. **Growth:** _7.5%_ **Laoban** Manufacturer: Laoban Agency: Sabik Design Masterfully added taste imagery to an already charmingly quirky package. **Growth:** _296%_ **Oikos Triple Zero** Manufacturer: Danone Agency: Internal Simple-yet-brilliant shifts in communication hierarchy helped this category mainstay scoop up sales. **Growth:** _18%_ **Solely** Manufacturer: Solely International Agency: Fortnight Collective & Bex Brands Bold, colorful, straightforward-this "nothing but the fruit" brand leaned into simplicity and won big. **Growth:** _61%_ Looking ahead: The 2026 Designalytics Effectiveness Awards call for entries is open. Learn more about eligibility and how to apply here. \*Reported growth numbers are based on third-party sales data; post-redesign sales were compared to sales from the same period during the prior year. **Contact information:** Phil McCluskey VP, Content phil.mccluskey@designalytics.com 917-763-7886 **SOURCE:** Designalytics View the original press release on ACCESS Newswire ## Related News & Research - [10:09 ETCPSC Posts Product Recalls to its Web Site](https://longbridge.com/en/news/281539156.md) - [Green Thumb Shifts to Fixed Annual Brand License Fees](https://longbridge.com/en/news/281371950.md) - [How Crown’s New Asia Pacific and Transit Packaging Leadership Structure (CCK) Could Reframe Its Investment Story](https://longbridge.com/en/news/280897225.md) - [MIDLAND Announces Acquisition of Wetoska Packaging Distributors](https://longbridge.com/en/news/281389064.md) - [17:23 ETRafay Systems Transforms GPU Providers Into AI Factories By Empowering Them to Monetize Token-Metered Access to AI Models](https://longbridge.com/en/news/281577708.md)