---
title: "POP MART: The online official channels have covered 37 countries and continue to enter globally renowned landmarks"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/270118941.md"
description: "POP MART Vice President Chen Xiaoyun stated that the company penetrates young consumer groups in different markets through the strategy of \"cultural adaptation + scenario co-creation\" and makes localized adjustments. POP MART has built a global reach network, with online official channels covering 37 countries and self-developed apps launched simultaneously in 34 countries; offline channels continue to enter globally renowned landmarks to achieve localized collaborative marketing"
datetime: "2025-12-18T07:23:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/270118941.md)
  - [en](https://longbridge.com/en/news/270118941.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/270118941.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/270118941.md) | [繁體中文](https://longbridge.com/zh-HK/news/270118941.md)


# POP MART: The online official channels have covered 37 countries and continue to enter globally renowned landmarks

During a speech at an event, Chen Xiaoyun, Vice President of POP MART (09992.HK), stated that POP MART penetrates trend culture among young consumer groups in different markets through the logic of "cultural adaptation + co-creation of scenarios," while making localized adjustments based on local consumption habits.

Chen Xiaoyun also pointed out that POP MART has built a global reach network of "offline scenarios + online ecosystem," supporting global operations through digitalization to provide consumers with products, services, and experiences. Currently, the online official channels cover 37 countries, with 34 countries simultaneously launching the self-developed APP; in terms of offline channels, the group continues to enter globally renowned landmarks to achieve localized interactive marketing

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