---
title: "Understanding the Market | POP MART surged nearly 5% in the afternoon trading as Heytea launched a co-branded event with the company's popular IP, Starry People, at Heytea's global stores"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/270452275.md"
description: "POP MART rose nearly 5% in the late trading session, as of the time of writing, up 5.13%, priced at HKD 202.6, with a trading volume of HKD 1.752 billion. On the news front, on December 22, Heytea and POP MART's popular IP, the Star People, officially launched a co-branded event at Heytea's global stores. Centered around the co-branding concept of \"Winter with Stars,\" Heytea, along with the healing Star People, brings activities including customized co-branded Star People images, co-branded beverages, co-branded merchandise, co-branded themed stores, and inspiration bus pop-ups. China International Capital Corporation previously released a research report stating that POP MART is exploring a self-sustainable and replicable path in the creation and operation of IPs. For instance, the Star People were created by illustrators Da Xin and A Li, and POP MART signed a contract in 2024, achieving a good market response within just one year of signing. The continuous ability to explore and operate IPs is POP MART's core competitiveness, allowing it to maintain multiple stable fan group IPs and new IPs with high growth potential. The ability to incubate and operate IP ecosystems may have an expectation gap. Given the weak market sentiment and significant previous corrections, POP MART may already possess certain allocation value"
datetime: "2025-12-22T06:58:04.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/270452275.md)
  - [en](https://longbridge.com/en/news/270452275.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/270452275.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/270452275.md) | [繁體中文](https://longbridge.com/zh-HK/news/270452275.md)


# Understanding the Market | POP MART surged nearly 5% in the afternoon trading as Heytea launched a co-branded event with the company's popular IP, Starry People, at Heytea's global stores

According to Zhitong Finance APP, POP MART (09992) rose nearly 5% in late trading, and as of the time of writing, it is up 5.13%, priced at HKD 202.6, with a trading volume of HKD 1.752 billion.

On the news front, on December 22, Heytea and POP MART's popular IP, the Star People, officially launched a co-branded event at Heytea's global stores. Centered around the co-branding concept of "Winter with Stars," Heytea, along with the healing Star People, brings activities including customized co-branded Star People images, co-branded beverages, co-branded merchandise, co-branded themed stores, and inspiration bus pop-ups.

Bank of China International previously released a research report stating that POP MART is exploring a self-sustainable and replicable path in the creation and operation of IPs. For instance, the Star People were created by illustrators Da Xin and A Li, and POP MART signed a contract in 2024, achieving a good market response within just one year of signing. The continuous ability to explore and operate IPs is POP MART's core competitiveness, allowing it to maintain multiple stable fan group IPs and new IPs with high growth potential. There may be an expectation gap in IP ecosystem incubation and operational capabilities. Given the weak market sentiment and significant prior adjustments, POP MART may already possess certain allocation value

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