---
title: "Playmates Faces Major Revenue Hit as Teenage Mutant Ninja Turtles Licence Ends in 2026"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/270600204.md"
description: "Playmates Holdings announced that its subsidiary, Playmates Toys Limited, will lose the Teenage Mutant Ninja Turtles license by December 2026, affecting up to 67% of its revenue. The board will assess the impact, cautioning shareholders and investors. Analysts rate the stock as Hold with a HK$0.50 target."
datetime: "2025-12-23T09:40:56.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/270600204.md)
  - [en](https://longbridge.com/en/news/270600204.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/270600204.md)
---

# Playmates Faces Major Revenue Hit as Teenage Mutant Ninja Turtles Licence Ends in 2026

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Playmates Holdings ( (HK:0635) ) has issued an update.

Playmates Holdings has disclosed that a key licence agreement held by its major subsidiary Playmates Toys Limited will not be renewed, ending the group’s rights to design, manufacture and sell Teenage Mutant Ninja Turtles products from 31 December 2026, with a 90‑day sell‑off period for remaining inventory. The TMNT line has been a major revenue driver, accounting for up to 77% of Playmates Toys’ consolidated revenue in 2023 and 36% in the first half of 2025, and up to 67% of Playmates Holdings’ consolidated revenue in 2023 and 26% in the first half of 2025, meaning the loss of the licence is expected to materially affect the group’s future financial performance; the board has said it will assess the impact and cautioned shareholders and investors when dealing in the company’s shares.

The most recent analyst rating on (HK:0635) stock is a Hold with a HK$0.50 price target. To see the full list of analyst forecasts on Playmates Holdings stock, see the HK:0635 Stock Forecast page.

**More about Playmates Holdings**

Playmates Holdings Limited is a Bermuda-incorporated investment holding company listed in Hong Kong, with interests in the toy and entertainment merchandise sector through its major listed subsidiary Playmates Toys Limited. The group’s business includes the design, manufacture, distribution and sale of branded toy products, with a significant focus in recent years on licensed franchises such as Teenage Mutant Ninja Turtles across global markets.

**Average Trading Volume:** 253,756

**Technical Sentiment Signal:** Sell

**Current Market Cap:** HK$1.05B

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