---
title: "Baozun (NASDAQ:BZUN) Stock Price Passes Below Fifty Day Moving Average   - What's Next?"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/271195336.md"
description: "Baozun Inc. (NASDAQ:BZUN) shares fell below their 50-day moving average of $2.98, trading as low as $2.60, with the last price at $2.61. Weiss Ratings has a 'sell (d-)' rating on the stock, which has a consensus 'Sell' rating from analysts. Institutional investors own 47.29% of the company, with notable increases in holdings from firms like Dimensional Fund Advisors and JPMorgan Chase. Baozun specializes in e-commerce solutions in China, helping brands manage online stores across major platforms."
datetime: "2025-12-31T09:14:27.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/271195336.md)
  - [en](https://longbridge.com/en/news/271195336.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/271195336.md)
---

# Baozun (NASDAQ:BZUN) Stock Price Passes Below Fifty Day Moving Average   - What's Next?

Baozun Inc. (NASDAQ:BZUN - Get Free Report) shares passed below its fifty day moving average during trading on Tuesday . The stock has a fifty day moving average of $2.98 and traded as low as $2.60. Baozun shares last traded at $2.61, with a volume of 252,723 shares trading hands.

## Wall Street Analyst Weigh In

Separately, Weiss Ratings restated a "sell (d-)" rating on shares of Baozun in a research report on Wednesday, October 8th. One research analyst has rated the stock with a Sell rating, Based on data from MarketBeat.com, the company has a consensus rating of "Sell".

**Check Out Our Latest Research Report on Baozun**

## Baozun Price Performance

The business's 50 day simple moving average is $2.98 and its 200-day simple moving average is $3.15. The stock has a market capitalization of $150.99 million, a P/E ratio of -5.33 and a beta of 0.31.

## Institutional Investors Weigh In On Baozun

A number of institutional investors and hedge funds have recently added to or reduced their stakes in BZUN. Dimensional Fund Advisors LP boosted its holdings in Baozun by 2.0% during the third quarter. Dimensional Fund Advisors LP now owns 603,016 shares of the technology company's stock worth $2,442,000 after buying an additional 11,593 shares during the last quarter. Arrowstreet Capital Limited Partnership boosted its stake in Baozun by 21.1% during the 3rd quarter. Arrowstreet Capital Limited Partnership now owns 470,256 shares of the technology company's stock worth $1,905,000 after acquiring an additional 81,777 shares during the last quarter. JPMorgan Chase & Co. grew its holdings in Baozun by 30.8% during the third quarter. JPMorgan Chase & Co. now owns 223,705 shares of the technology company's stock valued at $906,000 after purchasing an additional 52,654 shares during the period. GSA Capital Partners LLP increased its stake in Baozun by 29.1% in the third quarter. GSA Capital Partners LLP now owns 205,673 shares of the technology company's stock valued at $833,000 after purchasing an additional 46,312 shares in the last quarter. Finally, Qube Research & Technologies Ltd increased its stake in Baozun by 4.9% in the third quarter. Qube Research & Technologies Ltd now owns 156,254 shares of the technology company's stock valued at $633,000 after purchasing an additional 7,304 shares in the last quarter. Institutional investors own 47.29% of the company's stock.

## About Baozun

(Get Free Report)

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company's suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.

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_This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com._

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