---
title: "BMW China responds to the price reduction of more than 30 models: it is not a price war"
description: "Recently, it was reported that BMW China will adjust the suggested retail prices of 31 main models starting from January 1, 2026. In response, on January 3, BMW China stated that this price adjustment"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/271373966.md"
published_at: "2026-01-03T04:23:50.000Z"
---

# BMW China responds to the price reduction of more than 30 models: it is not a price war

> Recently, it was reported that BMW China will adjust the suggested retail prices of 31 main models starting from January 1, 2026. In response, on January 3, BMW China stated that this price adjustment is a change in the official guide prices for some products, and the final prices are still determined by the dealers, so BMW is not engaged in a price war. (Jiemian)

Recently, it was reported that BMW China will adjust the suggested retail prices of 31 main models starting from January 1, 2026. In response, on January 3, BMW China stated that this price adjustment is a change in the official guide prices of some products, and the final prices are still determined by the dealers, so it does not mean that BMW is entering a price war. (Jiemian)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.