--- title: "Kroger’s Expanded US$9.5 Billion Buyback Plan Might Change The Case For Investing In KR" type: "News" locale: "en" url: "https://longbridge.com/en/news/271559418.md" description: "Kroger has expanded its buyback plan to US$9.5 billion after completing a US$6.6 billion repurchase of 14.2% of its shares. This move reflects Kroger's commitment to returning cash to shareholders while navigating challenges in e-commerce and profitability. Despite the buyback, concerns remain about margin pressures and unprofitable digital operations. Analysts project Kroger's revenue to reach $158.1 billion and earnings to grow to $3.3 billion by 2028, suggesting a fair value of $73.82, indicating a potential 17% upside from its current price. Investors are encouraged to consider various perspectives before making decisions." datetime: "2026-01-05T20:35:44.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/271559418.md) - [en](https://longbridge.com/en/news/271559418.md) - [zh-HK](https://longbridge.com/zh-HK/news/271559418.md) --- > Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/271559418.md) | [繁體中文](https://longbridge.com/zh-HK/news/271559418.md) # Kroger’s Expanded US$9.5 Billion Buyback Plan Might Change The Case For Investing In KR - In December 2025, Kroger completed a major share repurchase phase, buying back about 14.2% of its stock for roughly US$6.60 billion, and on December 23, 2025, the company lifted its total buyback authorization to about US$9.50 billion. - This sizable increase in repurchase capacity highlights Kroger’s ongoing commitment to returning cash to shareholders while it reshapes its e-commerce and fulfillment model. - We’ll now explore how Kroger’s expanded buyback authorization and continued repurchases could influence its investment narrative and future capital allocation. The best AI stocks today may lie beyond giants like Nvidia and Microsoft. Find the next big opportunity with these 25 smaller AI-focused companies with strong growth potential through early-stage innovation in machine learning, automation, and data intelligence that could fund your retirement. ## Kroger Investment Narrative Recap To own Kroger today, you need to believe it can keep converting steady grocery demand into cash while working through margin pressure, e-commerce losses, and regulatory noise around the Albertsons deal. The expanded buyback plan does not materially change the near term earnings catalyst or the key risk that digital and labor costs continue to weigh on profitability. The December 2025 decision to lift Kroger’s total repurchase authorization to about US$9,500 million ties directly into the recent completion of a US$6,600 million buyback covering 14.2% of shares. For investors focused on capital returns, this sits alongside dividend growth as a central part of the story, but it does not remove concerns about unprofitable e-commerce and heavy investment needs. Yet investors should also be aware that Kroger’s push into online grocery could still... Read the full narrative on Kroger (it's free!) Kroger's narrative projects $158.1 billion revenue and $3.3 billion earnings by 2028. This requires 2.5% yearly revenue growth and a $0.7 billion earnings increase from $2.6 billion today. Uncover how Kroger's forecasts yield a $73.82 fair value, a 17% upside to its current price. ## Exploring Other Perspectives KR 1-Year Stock Price Chart Two fair value estimates from the Simply Wall St Community cluster in a tight US$73.82 to US$74.95 range, reminding you that even private investors can disagree on Kroger. Set against an unprofitable e-commerce arm and rising investment needs, these differing views underline why it can help to compare several perspectives before forming your own. Explore 2 other fair value estimates on Kroger - why the stock might be worth as much as 19% more than the current price! ## Build Your Own Kroger Narrative Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd. - A great starting point for your Kroger research is our analysis highlighting 2 key rewards and 4 important warning signs that could impact your investment decision. - Our free Kroger research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Kroger's overall financial health at a glance. ## Want Some Alternatives? Every day counts. These free picks are already gaining attention. See them before the crowd does: - Rare earth metals are an input to most high-tech devices, military and defence systems and electric vehicles. The global race is on to secure supply of these critical minerals. Beat the pack to uncover the 38 best rare earth metal stocks of the very few that mine this essential strategic resource. - Uncover the next big thing with financially sound penny stocks that balance risk and reward. - Explore 29 top quantum computing companies leading the revolution in next-gen technology and shaping the future with breakthroughs in quantum algorithms, superconducting qubits, and cutting-edge research. _This article by Simply Wall St is general in nature. **We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice.** It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned._ ### Related Stocks - [The Kroger Co. (KR.US)](https://longbridge.com/en/quote/KR.US.md) ## Related News & Research - [A Look At Pathward Financial (CASH) Valuation As The Stock Shows Strong Recent And Three Year Returns](https://longbridge.com/en/news/281562271.md) - [Nitto Denko Corporation authorizes a Buyback Plan.](https://longbridge.com/en/news/281052235.md) - [Major grocery chain closes more stores, cuts jobs as post-merger fallout deepens](https://longbridge.com/en/news/281538900.md) - [Shell Continues 2026 Buy‑Back With Multi‑Venue Share Repurchase](https://longbridge.com/en/news/281411541.md) - [Is It Too Late To Consider Deere (DE) After Recent Share Price Swings?](https://longbridge.com/en/news/280904498.md)