---
title: "Starbucks China and Atour Group launch a joint membership program"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/271595564.md"
description: "Starbucks China and Atour Group announced a partnership to launch a joint membership program on January 6. Gold and Diamond members can enjoy up to 360 days of Atour Gold member benefits and double star accumulation during their stay at designated Atour hotels"
datetime: "2026-01-06T03:15:21.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/271595564.md)
  - [en](https://longbridge.com/en/news/271595564.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/271595564.md)
---

# Starbucks China and Atour Group launch a joint membership program

On January 6th, Starbucks China announced a partnership with Atour Group to launch a joint membership program. Specifically, members of the joint membership, including Gold Star and Diamond Star members, can enjoy up to 360 days of core benefits of Atour Gold Membership for one year. During their stay at designated hotels under Atour Group as Atour Black Gold, Platinum, or Gold members, they can also enjoy double star accumulation when spending at designated Starbucks channels

### Related Stocks

- [ATAT.US](https://longbridge.com/en/quote/ATAT.US.md)
- [SBUX.US](https://longbridge.com/en/quote/SBUX.US.md)

## Related News & Research

- [Top Growth Companies With Insider Ownership In June 2026](https://longbridge.com/en/news/288891822.md)
- [China's Atour Lifestyle Q1 revenue jumps 47.5% on manachised hotel expansion](https://longbridge.com/en/news/286238813.md)
- [ZAWYA: The Cove Rotana Resort Ras Al Khaimah appoints Azmi Shalaby as General Manager](https://longbridge.com/en/news/288681406.md)
- [World of Hyatt Debuts Global Summer Offers with Exclusive Member Savings of Up to 25% on Stays and More Ways to Earn Bonus Points | H Stock News](https://longbridge.com/en/news/288440832.md)
- [Peachtree Group Completes Renovation of Hilton Garden Inn Jackson](https://longbridge.com/en/news/288582165.md)