---
title: "Hanshow partners with Microsoft to develop Store Digital Twin for retail future at NRF 2026."
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/272183231.md"
description: "On January 11, 2026, in New York, the company Hanshow, known for its expertise in electronic shelf labels (ESL) and digital store solutions, revealed a new partnership with Microsoft at NRF 2026. This collaboration aims to investigate the potential of Store Digital Twin technology for upcoming retail strategies. This innovative approach is set to revolutionize the shopping experience by utilizing advanced digital solutions."
datetime: "2026-01-11T15:02:19.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/272183231.md)
  - [en](https://longbridge.com/en/news/272183231.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/272183231.md)
---

# Hanshow partners with Microsoft to develop Store Digital Twin for retail future at NRF 2026.

On January 11, 2026, in New York, the company Hanshow, known for its expertise in electronic shelf labels (ESL) and digital store solutions, revealed a new partnership with Microsoft at NRF 2026. This collaboration aims to investigate the potential of Store Digital Twin technology for upcoming retail strategies. This innovative approach is set to revolutionize the shopping experience by utilizing advanced digital solutions.

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