---
title: "The Genesis GV90 is shaping up to be an ultra-luxe tech powerhouse"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/272326952.md"
description: "Genesis is set to launch its flagship GV90, the first vehicle to feature Hyundai’s new Pleos infotainment system. This full-size electric SUV, unveiled at the New York Auto Show, promises to be the largest and most luxurious Genesis vehicle, equipped with premium features like coach doors and adaptive air suspension. Future models are expected to incorporate even more advanced digital driving technology, according to Hyundai’s R&D head, Manfred Harrer."
datetime: "2026-01-12T22:32:49.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/272326952.md)
  - [en](https://longbridge.com/en/news/272326952.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/272326952.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/272326952.md) | [繁體中文](https://longbridge.com/zh-HK/news/272326952.md)


# The Genesis GV90 is shaping up to be an ultra-luxe tech powerhouse

Genesis is rolling out new digital tech for its flagship vehicles. The full-size GV90 is set to debut any day now as the first vehicle to feature Hyundai’s new Pleos infotainment system.

## Genesis brings new digital tech to the flagship GV90

At the New York Auto Show last March, Genesis unveiled the Neolun Concept, a preview of its first full-size electric SUV.

The flagship electric SUV is set to launch in the first quarter of this year as the GV90. It will be the largest, most luxurious Genesis vehicle yet, offering premium features typically found on ultra-high-end models, such as coach doors and an adaptive air suspension.

That’s just the start. Manfred Harrer, Hyundai’s new R&D boss, said during a company update last week (via _Bloter_) that “future Genesis flagship models will feature more advanced digital driving technology.”

## Related News & Research

- [AutoTrader Says Fuel Crunch Puts Diesel Vehicle Sales Under Pressure As South Africans Look To…](https://longbridge.com/en/news/281066565.md)
- [Air Water Imposes Pay Cuts on Executives After Probe Finds Accounting Misconduct](https://longbridge.com/en/news/281595779.md)
- [Hyundai will unveil ‘something big’ this week, and we think we know what it is](https://longbridge.com/en/news/281075819.md)
- [Genesis Energy Corrects Issue Price in Director Share Disclosure](https://longbridge.com/en/news/281458481.md)
- [Navee XT5 Pro 30+ MPH e-scooter review: Awesome except for one little thing](https://longbridge.com/en/news/281189521.md)