---
title: "Diageo, the spirits company, is considering various strategic options including divesting its assets in China"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/272382702.md"
description: "Spirits company Diageo is considering strategic options such as divesting its Chinese assets to streamline its product portfolio. The company is working with Goldman Sachs and UBS to review its business, including its stake of over 63% in SCSF. Advisors have reached out to local buyers and private equity firms to gauge acquisition interest. The proposal is still in the preliminary consideration stage, and no final decision has been made yet"
datetime: "2026-01-13T08:20:08.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/272382702.md)
  - [en](https://longbridge.com/en/news/272382702.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/272382702.md)
---

# Diageo, the spirits company, is considering various strategic options including divesting its assets in China

According to sources cited by Bloomberg, the spirits company Diageo is considering various strategic options for its assets in China, including asset divestitures, to further streamline its product portfolio.

It is reported that Diageo is working with Goldman Sachs and UBS to review its business, which includes a stake of over 63% in SCSF (600779.SH). Advisors have made preliminary contacts with local strategic buyers and private equity firms to gauge their acquisition interest.

Sources say that all options are still in the preliminary consideration stage, and no final decision has been made. It is also uncertain whether Diageo will decide to pursue any transactions

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