Sales targets for 2026 are now differentiated: traditional automakers are steadily advancing, while new forces are sprinting for high growth

As the curtain rises on the automotive market in 2026, mainstream car manufacturers are gradually disclosing their annual sales targets, outlining the development landscape under existing competition. So far, more than 10 mainstream car manufacturers, including Geely, Changan, Chery, Leapmotor, and Xiaomi, have set clear sales targets for this year, totaling over 21.55 million units, which is approximately 63% of the total domestic automobile sales in 2025. The overall situation shows significant differentiation: traditional independent car manufacturers are targeting a steady growth rate of 10% to 30%, focusing on new energy vehicles and overseas expansion as dual engines; new forces and cross-border brands are aiming for aggressive targets of 34% to 67.5% to capture market share, highlighting the demand for scale breakthroughs. Behind these numbers lies not only the car manufacturers' judgment of market trends but also a comprehensive verification of their products, technologies, and channel systems. (China Securities Journal)