---
title: "Q P GROUP issues a profit warning, expecting a consolidated profit attributable to shareholders of approximately HKD 55 million to HKD 65 million in 2025"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/272806829.md"
description: "Q P GROUP issued a profit warning, expecting the consolidated profit attributable to shareholders in 2025 to be between HKD 55 million and HKD 65 million, a significant decrease from approximately HKD 129 million in 2024. The decline in profit is mainly due to a decrease in OEM sales revenue, affected by a softening market consumption atmosphere and declining gross margins. Nevertheless, online sales revenue still shows moderate growth, and the board remains confident in the financial situation, planning to address challenges through diversification strategies and seek long-term growth opportunities"
datetime: "2026-01-16T08:39:03.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/272806829.md)
  - [en](https://longbridge.com/en/news/272806829.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/272806829.md)
---

# Q P GROUP issues a profit warning, expecting a consolidated profit attributable to shareholders of approximately HKD 55 million to HKD 65 million in 2025

According to the announcement from Q P GROUP (01412), the group expects to achieve a consolidated profit attributable to the company's equity shareholders of approximately HKD 55 million to HKD 65 million for the year ending December 31, 2025 (fiscal year 2025), compared to approximately HKD 129 million for the year ending December 31, 2024 (fiscal year 2024).

The board believes that the expected decrease in profit is mainly due to a reduction in original equipment manufacturer (OEM) sales revenue for fiscal year 2025 compared to fiscal year 2024, primarily due to a softening consumer sentiment in certain markets, leading to decreased demand from some major OEM customers for the group's products, and a decline in the gross profit margin of OEM sales. This is mainly due to the transitional impacts and related costs arising from the group's ongoing integration of production capacity in Vietnam to further achieve supply chain diversification, resulting in a decline in overall operational efficiency. Despite the decrease in the group's OEM sales revenue, the group's website sales revenue still achieved moderate growth in fiscal year 2025.

Despite the aforementioned, the group expects a decrease in consolidated profit attributable to the company's equity shareholders for fiscal year 2025. Based on the current situation, unless unforeseen circumstances arise, the board remains confident in the group's financial position. The group will respond to current challenges and seize new opportunities through diversification strategies, aiming for long-term sustainable growth. The group remains optimistic about the prospects of its collectible card production business and website sales, and expects to continue expanding its business by strengthening partnerships and broadening its coverage in different market segments

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