---
title: "NFL prediction markets become popular, and gambling stocks plummet accordingly"
description: "On January 16, DraftKings Inc. and Flutter Entertainment PLC saw their stock prices drop by 8.01% and 6.28%, respectively. Recent data shows that these two traditional sports betting companies are at "
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/272887120.md"
published_at: "2026-01-16T23:26:54.000Z"
---

# NFL prediction markets become popular, and gambling stocks plummet accordingly

> On January 16, DraftKings Inc. and Flutter Entertainment PLC saw their stock prices drop by 8.01% and 6.28%, respectively. Recent data shows that these two traditional sports betting companies are at a disadvantage in competition with prediction market startups Kalshi and Polymarket. During the NFL playoffs, trading activity on these startup platforms surged, while online sports betting revenue in New York State significantly declined compared to the same period last year. Analysts believe that prediction markets pose a threat to traditional bookmakers

On January 16, DraftKings Inc. fell 8.01%, and Flutter Entertainment PLC fell 6.28%. The latest data suggests that these two industry giants may be at a disadvantage in competition with prediction market startups. Platforms like Kalshi and Polymarket reported a surge in trading activity during the NFL playoffs. Meanwhile, data from New York State shows that online sports betting revenue has significantly decreased compared to the same period last year. The products of startup platforms are in high demand, with sports betting accounting for about 90% of Kalshi's trading volume. Some analysts believe that prediction markets are impacting traditional sports betting companies

### Related Stocks

- [DKNG.US - Draftkings](https://longbridge.com/en/quote/DKNG.US.md)

## Related News & Research

| Title | Description | URL |
|-------|-------------|-----|
| Draftkings｜10-K：2025 財年營收 60.55 億美元超過預期 |  | [Link](https://longbridge.com/en/news/275897859.md) |
| Kalshi 的迅速崛起已經對傳統體育博彩行業造成了影響 | Kalshi 的迅猛崛起對傳統體育博彩公司造成了衝擊 | [Link](https://longbridge.com/en/news/275591171.md) |
| Kalshi 的技術故障影響了超級碗的首次亮相：博彩應用程序是否未準備好迎接黃金時段？ | Kalshi 在超級碗首秀時面臨重大技術問題，包括應用程序崩潰和存款延遲，交易量激增。聯合創始人 Luana Lopes Lara 向用户保證，儘管出現混亂，他們的資金是安全的。這些故障引發了用户的不滿，並對 Kalshi 作為預測市場的可 | [Link](https://longbridge.com/en/news/275282609.md) |
| Draftkings｜8-K：2025 財年 Q4 營收 19.89 億美元超過預期 |  | [Link](https://longbridge.com/en/news/275896384.md) |
| FanDuel 禁止使用信用卡資金進行投注，緊隨 DraftKings 之後 | FanDuel 宣佈將於 3 月 2 日起禁止在美國進行體育博彩時使用信用卡充值，此舉與 DraftKings 的類似決定相呼應。此項決定旨在改善客户的充值體驗，並是在參議員伊麗莎白·沃倫對信用卡博彩相關費用進行審查的背景下作出的。FanD | [Link](https://longbridge.com/en/news/275787915.md) |

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.