---
title: "CHJ \"Price increase failure\"? A pendant rises nearly 20,000 yuan, gross profit decreases by 6%"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/272912170.md"
description: "CHJ adjusted the prices of multiple gold jewelry items on January 16, with increases ranging from several hundred yuan to nearly 20,000 yuan, including one pendant that rose by 19,000 yuan. This move follows the price increase by Chow Sang Sang, reflecting the market's pricing adjustment trend. Despite the price hike, CHJ's gross profit has decreased by 6%"
datetime: "2026-01-18T13:00:24.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/272912170.md)
  - [en](https://longbridge.com/en/news/272912170.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/272912170.md)
---

# CHJ "Price increase failure"? A pendant rises nearly 20,000 yuan, gross profit decreases by 6%

Following Chow Sang Sang's "first price increase of the new year," CHJ has also joined the price adjustment ranks. On January 16th, CHJ initiated a new round of price adjustments for multiple fixed-price gold jewelry items, with increases ranging from several hundred to over ten thousand yuan. "A pendant has increased by 19,000 yuan," a staff member at a CHJ store confirmed to reporters, stating that the relevant products will complete the price adjustment in the coming days

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