---
title: "SYNAGISTICS is negotiating partnerships with major brands for cross-border e-commerce solutions, stating that domestic companies have a strong willingness to go overseas"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/273056794.md"
description: "SYNAGISTICS launched a cross-border e-commerce platform \"ShopHK\" and is negotiating cooperation with major brands, planning to engage with about 200 Hong Kong companies. The company's CEO Trudy Dai stated that Hong Kong enterprises have a strong willingness to go overseas but face complex cost issues. Mainland enterprises have an even stronger willingness to go overseas, and SYNAGISTICS will continue to seek acquisition and merger opportunities, utilizing AI to optimize execution, promote overseas expansion, and find ecosystem partners. The company is considering share repurchases to respond to the decline in stock prices"
datetime: "2026-01-20T09:00:47.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/273056794.md)
  - [en](https://longbridge.com/en/news/273056794.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/273056794.md)
---

# SYNAGISTICS is negotiating partnerships with major brands for cross-border e-commerce solutions, stating that domestic companies have a strong willingness to go overseas

The Singapore digital business platform operator SYNAGISTICS (2562) officially launched a business-to-business (B2B) platform named "ShopHK" last December, providing cross-border e-commerce solutions. The company's co-founder and CEO Trudy Dai stated that they are currently in discussions with major brands and will attempt to engage with about 200 Hong Kong companies in the coming months. She pointed out that Hong Kong companies have a high willingness to go overseas, but some have "shrunk" during the engagement process due to complexities and platform costs; mainland enterprises have a stronger willingness to go overseas than local companies, possibly due to intense competition or greater familiarity with e-commerce operations.

## Seeking Suitable Acquisition and Merger Opportunities

Looking ahead to this year, she stated that the company will continue to collaborate with large brands in Southeast Asia, as well as state-owned enterprises and central enterprises in China, seeking profit growth; and will leverage AI, optimize execution; and promote going overseas to find ecosystem partners in different markets.

She mentioned that the company will continue to seek suitable acquisition and merger opportunities, including companies related to asset tokenization (Real-World Assets, RWA), stablecoins, etc. She indicated that the company intends to collaborate with some RWA companies and the Australian Securities Exchange to use bonds owned by companies interested in going overseas as financing tools in exchange for overseas funds. When asked about the recent significant drop in stock prices and whether they would consider repurchasing shares, she responded that this opportunity cannot be ruled out

### Related Stocks

- [02562.HK](https://longbridge.com/en/quote/02562.HK.md)

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