---
title: "Genesis secretly designed this electric pickup and may bring it to life [Images]"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/273123723.md"
description: "Genesis has secretly designed a luxury electric pickup aimed to compete with the Tesla Cybertruck. Although the project was nearly complete, it was shelved to prioritize other models. The pickup, specifically crafted for the American market, remains unnamed and is one of four unseen projects by Genesis. The future of this electric pickup is uncertain."
datetime: "2026-01-20T19:14:36.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/273123723.md)
  - [en](https://longbridge.com/en/news/273123723.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/273123723.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/273123723.md) | [繁體中文](https://longbridge.com/zh-HK/news/273123723.md)


# Genesis secretly designed this electric pickup and may bring it to life [Images]

Genesis designers crafted a luxury electric pickup to go head-to-head with the Tesla Cybertruck, but those plans were later shelved. New images reveal the EV pickup was nearly complete, but it was later set aside to focus on other models. Will Genesis bring it to life?

## Is Genesis launching a luxury electric pickup?

An all-electric Genesis pickup would be something. The latest issue (276) of _Auto&Design_ magazine uncovers the story behind the luxury brand’s “unseen” EV pickup, revealing it was more than just a design study.

Genesis designed the electric pickup specifically for the American market, where trucks like the Ford F-Series dominate.

The project is one of four yet to be seen by the public and the only one without an official name. Genesis designers simply called it “the pickup.”

### Related Stocks

- [Tesla, Inc. (TSLA.US)](https://longbridge.com/en/quote/TSLA.US.md)

## Related News & Research

- [SpaceX IPO Puts Sam Bankman Fried/FTX Stake In Musk Company Back In Spotlight: Here's The Missed Profits](https://longbridge.com/en/news/281557662.md)
- [Tesla’s cheaper vehicles aren’t helping its declining sales](https://longbridge.com/en/news/281540648.md)
- [Genesis Energy Corrects Issue Price in Director Share Disclosure](https://longbridge.com/en/news/281458481.md)
- [Genesis Energy appoints Emma Oettli as CFO](https://longbridge.com/en/news/281277839.md)
- [Genesis Energy says CFO Julie Amey resigns](https://longbridge.com/en/news/280933970.md)