---
title: "The narrative of the gold industry chain is now diverging: upstream enjoys the benefits of gold prices, while downstream focuses on product premiums"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/273440894.md"
description: "The gold industry chain is showing differentiation, with upstream companies benefiting from rising gold prices and expected to release profits. At the same time, the traditional sales model priced by gram is facing challenges, as young consumers prefer \"fixed-price\" gold jewelry that integrates ancient craftsmanship and culture, driving a transformation in consumption. Major brands such as Chow Tai Fook and CHJ have launched fixed-price products, leading to queues in the market"
datetime: "2026-01-23T00:15:44.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/273440894.md)
  - [en](https://longbridge.com/en/news/273440894.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/273440894.md)
---

# The narrative of the gold industry chain is now diverging: upstream enjoys the benefits of gold prices, while downstream focuses on product premiums

As the price of solid gold jewelry approaches 1,500 yuan per gram, the traditional sales model based on weight faces a test of price sensitivity. In contrast, gold jewelry represented by the "fixed price" model, which integrates ancient craftsmanship and cultural empowerment, has become popular among young consumers. From the long queues outside old gold shops to brands like Chow Tai Fook and CHJ following suit by launching fixed-price products, a transformation in consumption from "weight pricing" to "value pricing" is spreading in the gold jewelry market. Meanwhile, upstream companies directly benefit from the rise in gold prices, with profits expected to be fully released. (China Securities Journal)

### Related Stocks

- [KGC.US](https://longbridge.com/en/quote/KGC.US.md)
- [GDXJ.US](https://longbridge.com/en/quote/GDXJ.US.md)
- [SGOL.US](https://longbridge.com/en/quote/SGOL.US.md)
- [159562.CN](https://longbridge.com/en/quote/159562.CN.md)
- [002345.CN](https://longbridge.com/en/quote/002345.CN.md)
- [DBP.US](https://longbridge.com/en/quote/DBP.US.md)
- [GDX.US](https://longbridge.com/en/quote/GDX.US.md)
- [GOEX.US](https://longbridge.com/en/quote/GOEX.US.md)
- [GOLD.US](https://longbridge.com/en/quote/GOLD.US.md)
- [518880.CN](https://longbridge.com/en/quote/518880.CN.md)
- [GLD.US](https://longbridge.com/en/quote/GLD.US.md)
- [600547.CN](https://longbridge.com/en/quote/600547.CN.md)
- [600489.CN](https://longbridge.com/en/quote/600489.CN.md)
- [NEM.US](https://longbridge.com/en/quote/NEM.US.md)
- [IAU.US](https://longbridge.com/en/quote/IAU.US.md)
- [601899.CN](https://longbridge.com/en/quote/601899.CN.md)
- [RING.US](https://longbridge.com/en/quote/RING.US.md)
- [AEM.US](https://longbridge.com/en/quote/AEM.US.md)
- [518850.CN](https://longbridge.com/en/quote/518850.CN.md)
- [517520.CN](https://longbridge.com/en/quote/517520.CN.md)
- [01929.HK](https://longbridge.com/en/quote/01929.HK.md)
- [07299.HK](https://longbridge.com/en/quote/07299.HK.md)
- [UGL.US](https://longbridge.com/en/quote/UGL.US.md)
- [GOAU.US](https://longbridge.com/en/quote/GOAU.US.md)

## Related News & Research

- [PRECIOUS-Gold falls to 1-1/2-month low on higher US yields, firm dollar](https://longbridge.com/en/news/287016248.md)
- [PRECIOUS-Gold steadies as high Treasury yields offset Mideast peace hopes](https://longbridge.com/en/news/287040685.md)
- [PRECIOUS-Gold steadies after hitting over 1-1/2-month low on robust yields](https://longbridge.com/en/news/286724682.md)
- [PRECIOUS-Treasury yields, dollar weigh on gold amid inflation concerns](https://longbridge.com/en/news/286929968.md)
- [PRECIOUS-Gold slips to 1-1/2-month low as Middle East tensions lift oil, cloud rate outlook](https://longbridge.com/en/news/286695654.md)