---
title: "SHANGRI-LA ASIA (69.HK) boosted by pre-holiday policies, surged during the session"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/273487764.md"
description: "On January 23rd, SHANGRI-LA ASIA fluctuated within a range throughout the day, with a noticeable rise in the afternoon attracting market attention, making the tourism and hotel sector a focal point for funds. As the Spring Festival holiday approaches, various cultural and tourism consumption voucher policies are being rolled out across the country, leading to an increase in hotel and dining reservation data, which has warmed up leading companies in the cultural tourism sector in the short term, with SHANGRI-LA ASIA seeing increased trading activity. Active buying gradually strengthened during the session, but the capital's rise was mostly in a testing phase, and signs of main force control were still unclear. Technically, the overall trend is upward, but the pressure within the range remains significant, and short-term opportunities are constrained by the pace of news-driven momentum. The future market focus will be on the actual implementation of cultural tourism policies and the realization of demand during the Spring Festival. If the number of tourists and order performance exceed expectations, the sector is likely to further increase in volume; conversely, if the post-holiday recovery is below expectations, it may trigger capital withdrawal. Market fluctuations during the session still require close attention. In the short term, it is recommended to track policy dynamics daily and strictly control positions before the holiday to guard against withdrawal risks"
datetime: "2026-01-26T01:00:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/273487764.md)
  - [en](https://longbridge.com/en/news/273487764.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/273487764.md)
---

# SHANGRI-LA ASIA (69.HK) boosted by pre-holiday policies, surged during the session

On January 23rd, SHANGRI-LA ASIA fluctuated within a range throughout the day, with a noticeable surge in the afternoon attracting market attention, making the tourism and hotel sector a focal point for funds. With the Spring Festival holiday approaching, various cultural and tourism consumption voucher policies are being rolled out across the country, leading to an increase in hotel and dining reservation data, which has warmed up the leading companies in the cultural and tourism sector, including SHANGRI-LA ASIA, which has seen increased trading activity.

During the trading session, active buying gradually strengthened, but the capital increase was mostly in a testing phase, and there were no clear signs of major control. From a technical perspective, the overall trend is upward, but the pressure within the range remains evident, and short-term opportunities are constrained by the pace of news-driven momentum.

The future market focus will be on the actual implementation of cultural and tourism policies and the realization of demand during the Spring Festival. If the number of tourists and order performance exceed expectations, the sector is likely to further increase in volume; conversely, if the post-holiday recovery is below expectations, it may trigger capital withdrawal. Market fluctuations during the trading session still need to be closely monitored.

In the short term, it is recommended to track policy dynamics intraday and strictly control positions before the holiday to prevent withdrawal risks

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