--- title: "04:48 ET 3Trees Unveils Climate-Resilient Coating Solutions at Big 5 Construct Saudi, Enhancing Sustainable Building Standards in the Middle East" type: "News" locale: "en" url: "https://longbridge.com/en/news/273681901.md" description: "SKSHU Paint Co., Ltd. unveiled its climate-resilient coating solutions at Big 5 Construct Saudi, focusing on sustainable building standards. The showcased products include weather-resistant coatings, odorless paints, and radiative cooling coatings aimed at enhancing durability and energy efficiency. The company emphasized its local customization capabilities and a full-system approach to support developers in meeting environmental standards. 3Trees aims to contribute to a sustainable and efficient built environment in the Middle East construction sector through innovation and collaboration." datetime: "2026-01-26T09:50:25.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/273681901.md) - [en](https://longbridge.com/en/news/273681901.md) - [zh-HK](https://longbridge.com/zh-HK/news/273681901.md) --- # 04:48 ET 3Trees Unveils Climate-Resilient Coating Solutions at Big 5 Construct Saudi, Enhancing Sustainable Building Standards in the Middle East , /PRNewswire/ -- **SKSHU Paint Co., Ltd.**, a leading provider of building coating solutions, showcased its latest range of high-performance, climate-adaptive products at Big 5 Construct Saudi, the Middle East's premier construction industry event. The display reflected a broader industry shift toward integrated, sustainable technologies that enhance durability, energy efficiency, and indoor environmental quality. Continue Reading GLOBAL NO. 1 ARCHITECTURAL ENGINEERING COATINGS As construction across the Gulf accelerates, developers face growing pressure to meet higher environmental and performance standards. In response, 3Trees's exhibition introduced three core solutions to address these challenges: weather-resistant stone-effect coatings, odorless interior wall paints, and radiative cooling coatings designed to reduce surface heat loads. The lineup was developed to support developers in achieving greater long-term building resilience and occupant well-being under high-heat, high-UV conditions. Visitors explored hands-on demo zones that turned technical features into real-world experiences. Thermal imaging demonstrated how radiative cooling coatings kept surfaces cooler than conventional options under the same lighting, pointing to their energy-saving potential and HVAC benefits. 3Trees also highlighted its local customization capabilities, showcasing stone-textured finishes and color treatments shaped by regional design trends. These lightweight materials suit large and high-rise projects, offering efficiency gains that matter for developers balancing performance and cost. As indoor air quality becomes a growing priority, 3Trees's odorless wall paint drew strong interest for its low-emission, low-odor formula. Designed for quick project turnaround and move-in readiness, it offers a cleaner, more comfortable option for high-end homes, hotels, and commercial spaces. Beyond individual products, the company focused on its full-system approach, providing support from product selection and color design to technical guidance and on-site application. Each display sample was tailored to local trends, reflecting 3Trees's attention to climate, aesthetics, and compliance in every detail. The Middle East construction sector is moving toward materials that blend design, strength, and sustainability. 3Trees's presence at Big 5 showcased solutions that support a more sustainable, efficient, and comfortable built environment through ongoing innovation and local collaboration. **About SKSHU Paint Co., Ltd.** Established in 2002, 3Trees is a global coatings provider dedicated to high-performance, environmentally responsible solutions for the building industry. Its portfolio covers exterior and interior paints, insulation, waterproofing, and decorative systems, supported by customized, locally adapted services that help clients build with confidence and meet evolving sustainability needs. Contact: Mr. Liang, GM of Overseas BU WhatsApp：+86 18201750616 Ms. Ma, MKT Manager +86 17866526571 Photo - https://mma.prnewswire.com/media/2869172/v1.jpg ### Related Stocks - [603737.CN](https://longbridge.com/en/quote/603737.CN.md) ## Related News & Research - [11:42 ETGlobal Coatings and Stone Paint Markets Set for Sustained Growth Amid Shift Toward Sustainability and Architectural Innovation](https://longbridge.com/en/news/286589565.md) - [Marketing Alliance sells Empire Construction assets, related real estate](https://longbridge.com/en/news/286616900.md) - [13:30 ETInventHelp Inventor Develops Improved Concrete Design (TLS-1340)](https://longbridge.com/en/news/286949592.md) - [20:07 ETBrayton Purcell LLP Urges Action as California Weighs Engineered Stone Restrictions Amid Rising Silicosis Cases](https://longbridge.com/en/news/286979228.md) - [Signature Global to invest ₹3,500 cr on land buying, construction: Chairman](https://longbridge.com/en/news/286662105.md)