--- title: "SPORT BEACH Announces Clubhouses for Super Bowl and NBA All-Star Weekend | STGW Stock News" description: "SPORT BEACH has announced two Clubhouses for February: Super Week in San Francisco and NBA All-Star Weekend in Santa Monica. These events aim to connect senior decision-makers in sports and marketing," type: "news" locale: "en" url: "https://longbridge.com/en/news/273764142.md" published_at: "2026-01-26T16:30:00.000Z" --- # SPORT BEACH Announces Clubhouses for Super Bowl and NBA All-Star Weekend | STGW Stock News > SPORT BEACH has announced two Clubhouses for February: Super Week in San Francisco and NBA All-Star Weekend in Santa Monica. These events aim to connect senior decision-makers in sports and marketing, fostering partnerships between brands and athletes. The Super Week Clubhouse will feature activities like an exclusive run club and discussions on Super Bowl ads, while the NBA All-Star Weekend Clubhouse will include live events and networking opportunities. SPORT BEACH, a Stagwell business unit, focuses on creating growth at the intersection of sports and culture. ***Each SPORT BEACH Clubhouse will bring together a curated audience of senior decision-makers to reimagine how brands, athletes, and fans converge and make deals*** SPORT BEACH, the global platform driving business at the intersection of sport and culture, today announced details around February's two SPORT BEACH Clubhouses: Super Week in San Francisco and NBA All-Star Weekend in Santa Monica. As announced at CES earlier this month, SPORT BEACH operates as its own business unit within Stagwell (STGW), activating throughout the year as a hub for marketers, athlete-entrepreneurs and sport business professionals to build communities that drive real growth. "Our Super Bowl and All-Star Weekend Clubhouses are two examples of how we're building momentum in 2026," said SPORT BEACH CEO Beth Sidhu. "Our Clubhouses, more intimate activations than our signature Cannes presence, serve as a space for guests to dive into conversations around future partnerships and trailblazing collaborations between brands and athletes." **SPORT BEACH Super Week Clubhouse** *Thursday, February 5th and Friday, February 6th at the Metreon in San Francisco, CA* Guests will enjoy two full days of activities including Morning Miles, an exclusive run club experience in collaboration with Christian McCaffrey's while on earth ™ performance footwear and apparel brand, and mainstage programming centered around the future of football. SPORT BEACH will also host the annual USA TODAY Ad Meter Summit, where the Ad Meter team will lead exclusive conversations with the creative minds behind this year's Super Bowl ads. Apply for a pass to join the Super Bowl Clubhouse. **SPORT BEACH NBA All-Star Weekend Clubhouse** *Saturday, February 14th at the Sandbourne Hotel in Santa Monica, CA* In partnership with WME Basketball, SPORT BEACH will host a one-day Clubhouse where guests can tip off All-Star Weekend with live viewing of the NBA Skills Challenge and Dunk Contest, panel programming with a range of WME Basketball talent, a live podcast taping, networking and a cocktail party. "This collaboration is an exciting evolution of our long-standing relationship with the Sport Beach platform," said Karen Brodkin, COO, WME Basketball. "NBA All-Star Weekend has always been a tentpole moment for WME Basketball to connect our premier talent with global brands and by partnering with Sport Beach, we hope to deliver an exceptional experience that is truly unique for our clients and partners." SPORT BEACH's year-round partners include Stagwell, Diageo (exclusive spirits partner), NBCUniversal (exclusive broadcast partner), and PepsiCo (with Gatorade as the exclusive hydration partner). National Research Group is an additional partnership for both Super Week and NBA All-Star Weekend Clubhouses. Interested parties should reach out to hello@sportbeach.com. **About SPORT BEACH** Considered the authoritative voice on sports marketing, SPORT BEACH connects athletes, brands and creatives for curated experiences and conversations that drive growth at the intersection of sport, brand and culture. Launched in 2022 at the Cannes Lions Festival of Creativity by Stagwell (STGW), SPORT BEACH is now a year-round ecosystem spanning live events, brand activations, thought leadership programming, and a meetings and facilitation practice. Its convenings at the world's most influential cultural and sporting moments serve as incubators for new partnerships, breakthrough creative, and industry-defining conversations. Learn more at sportbeach.com and follow us on Instagram @\_SPORTBEACH\_. **Contact:** Hello@sportbeach.com View the original press release on ACCESS Newswire ### Related Stocks - [STGW.US - Stagwell](https://longbridge.com/en/quote/STGW.US.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | 數字表明：Stagwell 最新的新聞廣告研究顯示德國人熱愛他們的新聞 \| STGW 股票新聞 | Stagwell 與 Axel Springer、Teads 和 The Trade Desk 合作發佈的一項研究顯示，81% 的德國成年人是活躍的新聞閲讀者，其中 35% 被認定為 “新聞迷”。研究表明，德國的新聞愛好者比例高於其他市場， | [Link](https://longbridge.com/en/news/276214836.md) | | SPORT BEACH 升級：Stagwell (STGW) 宣佈成立 SPORT BEACH 業務部門以促進體育營銷的發展 | Stagwell (STGW) 宣佈成立 SPORT BEACH 作為一個專門的業務部門，以增強體育營銷。該舉措旨在通過創新活動和同伴關係連接運動員、品牌和創意人才。Beth Sidhu 將擔任 SPORT BEACH 的首席執行官，同時也 | [Link](https://longbridge.com/en/news/271796369.md) | | 超級碗冠軍西雅圖海鷹隊開始正式出售流程 | 西雅圖海鷹隊，現任超級碗冠軍，已正式開始出售流程，按照已故保羅·G·艾倫的遺產指示進行。艾倫於 1997 年以 1.94 億美元的價格購買了該隊，並於 2018 年去世。此次出售將由艾倫公司和萊瑟姆·沃特金斯管理，預計將在 2026 年休賽 | [Link](https://longbridge.com/en/news/276262383.md) | | 美國機構尋求 Bad Bunny 超級碗中場表演的文字記錄 | 2 月 18 日（路透社）- 美國聯邦通信委員會（FCC）在一位共和黨議員建議 Bad Bunny 的超級碗中場秀表演可能違反聯邦不雅行為規定後，要求康卡斯特的 NBC 提供該表演的文字記錄。FCC 委員安娜·戈麥斯（Anna Gomez） | [Link](https://longbridge.com/en/news/276256684.md) | | 讓我們來討論 Ring、走失的狗以及監控狀態 | Ring 最近在超級碗上推廣其搜索派對功能的廣告引發了關於隱私和監控的爭議。批評者，包括參議員 Ed Markey，稱該廣告為 “反烏托邦”，認為它突顯了大規模監控的潛在風險。在遭遇反對聲後，Ring 宣佈取消與 Flock Safety | [Link](https://longbridge.com/en/news/276064984.md) | --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.