---
title: "MIXUE won the infringement case in Hong Kong, prohibiting six companies from using counterfeit names and requiring them to pay legal fees"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/273916414.md"
description: "MIXUE GROUP won the trademark protection action in Hong Kong. The High Court ruled that six companies with names similar to \"MIXUE BINGCHENG\" constituted trademark infringement, prohibiting them from continuing to use the related names and requiring them to bear the litigation costs. The court confirmed that the plaintiff enjoys significant goodwill, and the defendants' use of the names may cause public confusion, resulting in commercial losses for the plaintiff"
datetime: "2026-01-28T01:30:56.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/273916414.md)
  - [en](https://longbridge.com/en/news/273916414.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/273916414.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/273916414.md) | [繁體中文](https://longbridge.com/zh-HK/news/273916414.md)


# MIXUE won the infringement case in Hong Kong, prohibiting six companies from using counterfeit names and requiring them to pay legal fees

MIXUE GROUP (02097.HK) has made progress in its trademark protection actions in Hong Kong. The High Court recently ruled against six companies with names highly similar to "MIXUE ICE CITY," determining that they constitute trademark infringement, and ordered the relevant companies to cease using registered names containing terms like "MIXUE ICE CITY," and to bear the legal costs of the case.

The companies involved include MIXUE ICE CITY BEVERAGE (HONG KONG) LIMITED, TIANJIN MIXUE ICE CITY FOOD CO., LTD., MIXUE ICE CITY HONG KONG STYLE BEVERAGE LIMITED, among six enterprises. The court confirmed in its ruling that the plaintiff enjoys significant goodwill associated with the "MIXUE ICE CITY" and "Mixue" trademarks, and the defendants' use of related terms as company names could lead to public confusion, mistakenly believing their business is connected to MIXUE GROUP, thereby causing commercial losses to the plaintiff

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