---
title: "Morgan Stanley expects MENGNIU DAIRY to turn around its sales and profits this year, lowering the target price to 20 yuan and continuing to recommend \"overweight.\""
description: "JP Morgan expects MENGNIU DAIRY's sales and adjusted earnings to grow by 2% and 17% respectively this year. Despite facing moderate demand and competition from other beverages, the company continues t"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/274087334.md"
published_at: "2026-01-29T03:57:14.000Z"
---

# Morgan Stanley expects MENGNIU DAIRY to turn around its sales and profits this year, lowering the target price to 20 yuan and continuing to recommend "overweight."

> JP Morgan expects MENGNIU DAIRY's sales and adjusted earnings to grow by 2% and 17% respectively this year. Despite facing moderate demand and competition from other beverages, the company continues to optimize its product mix and expand new channels. JP Morgan maintains an "overweight" rating on MENGNIU DAIRY, lowering the target price from 22 yuan to 20 yuan, and expects Lunar New Year sales to be a short-term catalyst

JP Morgan's research report indicates that it expects MENGNIU DAIRY (02319.HK) to see its sales and adjusted earnings rise by 2% and 17% year-on-year this year, compared to declines of 7% and 8% year-on-year in 2025. The bank believes that this year's competitive environment will become more favorable, although overall demand is moderate and faces competition from other beverages such as coffee and tea. The company is still actively optimizing its product mix and expanding new channels to regain market share. Meanwhile, the company's net profit margin is relatively low, making its earnings more sensitive to operational leverage.

The bank maintains an "Overweight" rating on MENGNIU DAIRY, lowering the target price from 22 yuan to 20 yuan, and expects strong sales during this year's Lunar New Year to serve as a short-term catalyst

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---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.