--- title: "Why didn't Apple surge despite bright performance guidance? It's all because of storage" description: "Apple's revenue greatly exceeded expectations, with the iPhone achieving its best quarterly performance ever, and it is expected that revenue in the second fiscal quarter will grow by 13% to 16%, surp" type: "news" locale: "en" url: "https://longbridge.com/en/news/274224755.md" published_at: "2026-01-30T00:32:44.000Z" --- # Why didn't Apple surge despite bright performance guidance? It's all because of storage > Apple's revenue greatly exceeded expectations, with the iPhone achieving its best quarterly performance ever, and it is expected that revenue in the second fiscal quarter will grow by 13% to 16%, surpassing Wall Street's expected increase of 10%. However, Cook warned that rising memory prices will have a "greater impact" on the gross margin for the current quarter. In addition to memory costs, Apple is also facing supply constraints for the 3nm processors used in the iPhone and AirPods Pro 3 Apple announced record quarterly sales on Thursday and provided performance guidance that exceeded Wall Street expectations, but warnings about rising memory costs raised investor concerns about profit margins, limiting the stock's gains. Apple expects revenue in the second fiscal quarter to grow by 13% to 16%, surpassing Wall Street's expected increase of 10%. This indicates that the company can maintain growth momentum even after experiencing a surge in holiday season sales. However, CEO Tim Cook warned during Thursday's analyst call that rising memory prices would have a "greater impact" on gross margins for the current quarter. Cook stated, "**We are indeed continuing to see significant increases in market prices for memory.**" In addition to memory costs, Apple is also facing supply constraints for the 3nm processors used in iPhones and AirPods Pro 3. This statement left investors uneasy. Following the earnings report, Apple's stock fluctuated in after-hours trading, currently up less than 1%. The stock has fallen 5% this year, while the S&P 500 has risen 1.8% during the same period. ## Record iPhone Performance Drives Revenue Well Above Expectations Apple achieved revenue of $143.8 billion for the holiday season ending December 27, a year-over-year increase of 16%, far exceeding the average analyst expectation of $138.4 billion. The company's previous forecast for growth was 10% to 12%. Cook stated in the earnings announcement, "**The iPhone achieved its best quarterly performance ever, with unprecedented demand, setting records in all geographic regions.**" **iPhone revenue reached $85.3 billion, exceeding the expected $78.3 billion, with a year-over-year increase of 23%. This product line accounts for about half of Apple's total revenue,** with high-end models particularly popular, further driving sales and profit growth. Earnings per share reached $2.84, surpassing the average expectation of $2.68. The Chinese market performed exceptionally well, with revenue reaching $25.5 billion, a year-over-year increase of 38%, far exceeding Wall Street's expectation of $21.8 billion. This marks a strong rebound for Apple in this key market. Apple recently reclaimed the top position in global smartphone sales, surpassing Samsung Electronics. ## Steady Growth in Services, Mixed Performance in Other Product Lines The services business became another growth engine, with quarterly revenue reaching $30 billion, a year-over-year increase of 14%, in line with market expectations. This business continues to provide Apple with a stable source of high-margin revenue. iPad sales were $8.6 billion, a year-over-year increase of 6.3%, exceeding Wall Street's expectation of $8.18 billion. However, the Mac business showed weakness, with revenue declining 6.7% to $8.39 billion, below the expected $9.13 billion. The wearables, home, and accessories segment continued to struggle, with sales declining 2.2% to $11.5 billion, falling short of analyst expectations of $12.1 billion. The ongoing weakness in this business segment highlights Apple's challenges in seeking new growth points beyond the iPhone ## Cost Pressures and Supply Chain Challenges Coexist **Although the impact of memory costs was limited in the previous quarter, Cook clearly stated that the current quarter will face greater pressure. The significant rise in memory market prices is threatening the company's profit margins.** On the supply chain front, Apple is also facing supply constraints for the 3nm processors used in iPhones, as well as supply constraints for AirPods Pro 3. Additionally, tariff issues have had an adverse impact of $1.4 billion on the company during the holiday season. Emarketer analyst Jacob Bourne pointed out in a research report: > The uncertainty in maintaining market dominance may be greater than ever, depending on pricing strategies and the correct decisions in the development of the next generation of devices, particularly wearables and the anticipated foldable iPhone. Apple is also facing concerns regarding its artificial intelligence strategy, as the company is making adjustments to related businesses this year ### Related Stocks - [AAPB.US - GraniteShares 2x Long AAPL Daily ETF](https://longbridge.com/en/quote/AAPB.US.md) - [AAPX.US - T-Rex 2X Long Apple Daily Target ETF](https://longbridge.com/en/quote/AAPX.US.md) - [AAPL.US - Apple](https://longbridge.com/en/quote/AAPL.US.md) - [AAPU.US - Direxion Daily AAPL Bull 2X Shares](https://longbridge.com/en/quote/AAPU.US.md) - [AAPD.US - Direxion Daily AAPL Bear 1x Shares](https://longbridge.com/en/quote/AAPD.US.md) - [AAPY.US - Kurv Yield Premium Strategy Apple Aapl ETF](https://longbridge.com/en/quote/AAPY.US.md) - [APLY.US - YieldMax AAPL Option Income Strategy ETF](https://longbridge.com/en/quote/APLY.US.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | 股神巴菲特再現「神準」操作 亞馬遜急跌前大減倉 再沽蘋果美銀 買入一隻媒體股 | 股神巴菲特在卸任巴郡 CEO 後，繼續調整投資組合。根據 SEC 13F 文件，巴郡大幅減持亞馬遜 770 萬股，持倉減少 77%；同時出售約 5,080 萬股美國銀行和 1,030 萬股蘋果，連續第三季減持蘋果。巴郡首次增持傳統媒體股，購 | [Link](https://longbridge.com/en/news/276191227.md) | | “硬件防禦” 對沖 AI 焦慮，蘋果與納指相關性創 20 年新低 | AI 浪潮下，蘋果因未深度捲入軍備競賽，與納指相關性創 20 年新低，成為科技股動盪中的 “避風港”。在 AI 投資回報存疑及軟件業面臨顛覆的焦慮中，蘋果憑藉不易受衝擊的硬件生態逆勢突圍。儘管存在估值偏高及增長放緩壓力，其獨特的 “AI 中 | [Link](https://longbridge.com/en/news/276301841.md) | | 蘋果加速研發 AI 眼鏡、掛飾及攝像頭版 AirPods | 作為向人工智能驅動硬件轉型的一部分，蘋果公司正加速開發三款新型可穿戴設備，包括智能眼鏡、一款掛飾設備以及具備擴展 AI 功能的 AirPods。這些設備將圍繞 Siri 數字助理構建，並依靠具備不同功能的攝像頭系統，根據視覺語境執行操作。蘋 | [Link](https://longbridge.com/en/news/276167877.md) | | 蘋果開始在 iPhone 上測試端到端加密的 RCS 消息 | 蘋果正在通過 iOS 26.4 的開發者測試版測試端到端加密的 RCS 消息。這一功能在去年宣佈，最終將允許 iPhone 和 Android 用户之間進行加密消息傳遞。目前，測試僅限於蘋果設備，該功能不會包含在 iOS 26.4 的發佈中 | [Link](https://longbridge.com/en/news/276076870.md) | | 蘋果在第三次審判中成功抵禦了 4G 無線專利訴訟 | 蘋果成功地對抗了來自 Optis Wireless 的訴訟，該公司指控蘋果侵犯其 4G 無線技術專利。此判決是在 Optis 之前在早期審判中贏得了可觀的賠償後作出的，但這些判決後來被推翻。蘋果堅持認為這些專利無效，並批評 Optis 的商 | [Link](https://longbridge.com/en/news/275819927.md) | --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.