---
title: "Pure dating app hits $100M revenue, with 95% user growth as industry giants Tinder, Bumble, and Hinge see declines."
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/274528451.md"
description: "Pure, a dating app targeting Gen Z, has achieved $100 million in annual gross revenue, reflecting a 95% increase in user registrations. This growth contrasts sharply with declines faced by industry leaders Tinder, Bumble, and Hinge, which reported decreases of 14%, 11%, and 12% respectively in Q1-Q3 of 2025. The trend is attributed to 'swipe fatigue,' indicating a shift in user preferences within the dating app market."
datetime: "2026-02-02T14:22:11.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/274528451.md)
  - [en](https://longbridge.com/en/news/274528451.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/274528451.md)
---

# Pure dating app hits $100M revenue, with 95% user growth as industry giants Tinder, Bumble, and Hinge see declines.

In Berlin, the popular dating app PURE targeting Gen Z revealed its annual gross revenue has hit $100 million, marking a surge of 95% in year-over-year registrations and a 46% increase in revenue by the end of 2025. This achievement stands out as Match Group and Bumble faced setbacks, with Tinder witnessing a 14% decline, Bumble an 11% decrease, and Hinge a 12% drop in Q1-Q3 of 2025 versus 2024, in contrast to PURE's impressive 41% growth. The changing landscape in the dating app sector is attributed to "swipe fatigue," signaling evolving user preferences in the industry.

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